The following citations represent scholarly publications attributed to Georgia Southern faculty. Visit a faculty's SelectedWorks profileto view a complete list of their works.

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Submissions from 2017

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The Impact of Personalization and Compatibility with Past Experience in E-Banking Usage, May Wang, Stella Cho, and Luther Trey Denton

Submissions from 2016

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Encouraging Consumer Charitable Behavior: The Impact of Charitable Motivations, Gratitude, and Materialism, Dora E. Bock, Jacqueline K. Eastman, and Kevin L. Eastman

Encouraging Charitable Behaviors: The Impact of Charitable Motivations and Materialism, Jacqueline K. Eastman, Dora Bock, and Kevin L. Eastman

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Sweet Peas Stitchery: A Case of a Startup Merchandiser – Part B, Kathleen H. Gruben and Leslie Fletcher

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Effects of Technological Capability on Operations and Marketing Capabilities, Taeuk Kang, Hui-Chen Chen, and Jin-Woo Kim

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Overcoming Information Overload in Retail Environments: Imagination and Sales Promotion in a Wine Context, Seth Ketron, Nancy Spears, and Bo Dai

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A Multi-Method Exploration of the Relationship between Knowledge and Risk: The Impact on Millennials’ Retirement Investment Decisions, Lindsay Larson, Jacqueline K. Eastman, and Dora E. Bock

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Consumer Search and Satisfaction with Mental Health Services, Lindsay R.L. Larson and Dora E. Bock

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Analyzing the Impact of a Sales Shadowing Program: Process and Outcomes, Linda Greef Mullen and Lindsay R.L. Larson

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Taking Off The Blinders: A Comparative Study of University Students’ Changing Perceptions of Gender Discrimination in the Workplace, Stephanie R. Sipe, Lindsay R.L. Larson, Britton McKay, and Janet Moss

Submissions from 2015

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The Effects of Harm Directions and Service Recovery Strategies on Customer Forgiveness and Negative Word-of-Mouth Intentions, Riza Casidy and Hyunju Shin

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The Effects of Harm Directions and Service Recovery Strategies on Customer Forgiveness and Negative Word-of-Mouth Intentions, Riza Casidy and Hyunju Shin

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Conceptualizing a Model of Status Consumption Theory: An Exploration of the Antecedents and Consequences of the Motivation to Consume for Status, Jacqueline K. Eastman and Kevin L. Eastman

The Impact of Cognitive Age on Materialism, Status Consumption, and Brand Loyalty for the Indian Elderly Consumer: An Exploratory Study, Rajesh Iyer, Jacqueline K. Eastman, and Ruppal Sharma

Assessing Stock Market Response to the Release of Ad Meter Rankings of Super Bowl TV Commercials, Jin-Woo Kim, Luther Trey Denton, and Yin-Tien Wang

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Collegiality in Business Schools: Development of a Collegiality Measure and Evaluations of Its Implications, Morgan P. Miles, C. David Shepherd, Jacob M. Rose, and Mark Dibben

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Validating the Reduced Burnout Scale and Sequencing of Burnout, Brian N. Rutherford, C. David Shepherd, and Armen Tashchian

Unintended Consequences of Starting an SCM Logistics and Transportation Doctoral Program: Lessons Learned, Stephen M. Rutner, C. David Shepherd, and Paige Rutner

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Taking off the Blinders: A Comparative Study of University Students’ Changing Perceptions of Gender Discrimination in the Workplace From 2006 to 2013, Stephanie Sipe, Lindsay Larson, Britton McKay, and Janet Moss

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The Impact of Relationship History on Negotiation Strategy Expectations: A Theoretical Framework, Stephanie P. Thomas, Karl B. Manrodt, and Jacqueline K. Eastman

Submissions from 2014

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Boundary Spanner Multi-Faceted Role Ambiguity and Burnout: An Exploratory Study, Scott C. Ambrose, Brian N. Rutherford, C. David Shepherd, and Armen Tashchian

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The Impact of Gender, Perceived Knowledge, and Perceived Risk on Retirement Investment Decisions: An Exploratory Study, Dora E. Bock, Lindsay Larson, and Jacqueline K. Eastman

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The Impact of Economic Perceptions on Status Consumption: An Exploratory Study of the Moderating Role of Education, Dora Elizabeth Bock, Jacqueline K. Eastman, and Benjamin P. McKay

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Millennial Money Matters: The Impact of Perceived Knowledge and Perceived Risk on Retirement Investment Decisions, Jacqueline K. Eastman, Dora E. Bock, and Lindsay Larson

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The Role of Involvement on Millennials' Mobile Technology Behaviors: The Moderating Impact of Status Consumption, Innovation and Opinion Leadership, Jacqueline K. Eastman, Rajesh Iyer, Sara Liao-Troth, Donnie F. Williams, and Mitch Griffin

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Sweet Peas Stitchery: A Case of a Start-Up Merchandiser – Part A, Kathleen Gruben and Leslie Fletcher

Millennials' Media Attitudes and Use: The Impact of Extroversion and Introversion, Rajesh Iyer, Heather Monteiro, Jacqueline K. Eastman, and Heidi Rotter

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Assessing Advertising Efficiency: The Case of Super Bowl Advertising, Jin-Woo Kim

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eWOM Watchdogs: Ego-threatening Product Domains and the Policing of Online Product Reviews, Lindsay Larson and Luther Trey Denton

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International Tourism and the Olympics: The Legacy Effect, Steven E. Moss, Kathleen H. Gruben, and Janet Moss

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Medical Advertising on Demand: A Content Analysis of YouTube Direct-to-Consumer Pharmaceutical Advertisements, James A. Muncy, Rajesh Iyer, and Jacqueline K. Eastman

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The Effect of Antecedent Mood on Customer Loyalty Intentions: a Mood by Gender Interaction, Michael L. Thomas, Lindsay R.L. Larson, and Linda Greef Mullen

Submissions from 2013

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Exploring the Relationship between Gratitude and Economic Perceptions, Dora E. Bock, Jacqueline K. Eastman, and Benjamin P. McKay

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The Impact of Economic Perceptions on Status Consumption: An Exploratory Study of the Moderating Role of Education, Dora E. Bock, Benjamin P. McKay, and Jacqueline K. Eastman

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Determinants in Online MBA Program Selection: An Exploratory Study, Jacqueline K. Eastman, Joseph Bocchi, and Danielle N. Rydzewski

The Impact of Involvement on Millennials' Mobile Technology Behaviors: The Moderating Impact of Status Consumption, Innovation, and Opinion Leadership, Jacqueline K. Eastman, Rajesh Iyer, Sara Liao-Troth, and Donnie F. Williams

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The Impact of Status Consumption on Shopping Styles: An Exploratory Look at the Millennial Generation, Jacqueline K. Eastman, Rajesh Iyer, and Stephanie P. Thomas

Incivility in Academe: Strategies for Managing High-Performing Instigators, Feruzan Irani Williams, Constance Campbell, and Luther T. Denton

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Incivility in Academe: What if the Instigator Is a High Performer?, Feruzan Irani Williams, Constance Campbell, and Luther T. Denton

Does Movie Trailer Release during the Super Bowl Really Work? The Impact of Movie Promotion on Revenue and Value, Jin-Woo Kim

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The Secret Sauce for Super Bowl Advertising: What Makes Marketing Work in the World’s Most Watched Event?, Jin-Woo Kim and Traci H. Freling

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Do Advertising Efficiency and Brand Reputation Matter: Evidence from Super Bowl Advertising, Jin-Woo Kim, Traci H. Freling, and Jacqueline K. Eastman

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Audubon Hill: a Relationship Marketing Case Study, Lindsay R.L. Larson and Dora E. Bock

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Exploring the Relationship between Emotional Intelligence and Salesperson Creativity, Felicia G. Lassk and C. David Shepherd

Submissions from 2012

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Utilizing Technology Effectively to Improve Millennials' Educational Performance: An Exploratory Look at Business Students' Perceptions, Maria Aviles and Jacqueline K. Eastman

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Effectively Serving the Needs of the Millennial Marketing Student: The Product Life Cycle Approach to Class Organization, Jacqueline K. Eastman, Maria Aviles, and Mark D. Hanna

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The Relationship between Cognitive Age and Status Consumption: An Exploratory Look, Jacqueline K. Eastman and Rajesh Iyer

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The Impact of Shopping Styles on Status Consumers: An Exploratory Look at the Millennial Generation, Jacqueline K. Eastman, Rajesh Iyer, and Stephanie P. Thomas

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The Impact of Generational Cohorts on Status Consumption: An Exploratory Look at Generational Cohort and Demographics on Status Consumption, Jacqueline K. Eastman and Jun Liu

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Do the Olympics Create Sustained Increases in International Tourism?, Kathleen H. Gruben, Steven E. Moss, and Janet Moss

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Visual Fluency and the Consumer Experience, Lindsay R.L. Larson

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Mental Modes: Priming of Expertise-based Dispositions in Expertise-unrelated Contexts, Lindsay R.L. Larson, Ezequiel Morsella, and John A. Bargh

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Linking Performance Outcomes to Salesperson Organizational Citizenship Behavior in an Industrial Sales Setting, Greg W. Marshall, William C. Moncrief, Felicia G. Lassk, and C. David Shepherd

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Interviewing the Fraudsters: An Update to the Male White-Collar Criminal Profile, Linda G. Mullen, Debra Sinclair, and Michael L. Thomas

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Using Classroom Response Technology to Create an Active Learning Environment in Marketing Class, James A. Muncy and Jacqueline K. Eastman

Submissions from 2011

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To Be or Not to Be: That Isn't the Question! An Empirical Look at Online versus Traditional Brick-and-Mortar Courses at the University Level, Dennis Bristow, C. David Shepherd, Michael Humphreys, and Michael Ziebell

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The Impact of Generational Cohorts on Status Consumption: An Exploratory Look, Jacqueline K. Eastman

Perceptions of Status Consumption and the Economy, Jacqueline K. Eastman and Kevin L. Eastman

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Perceptions of Status Consumption and the Economy, Jacqueline K. Eastman and Kevin L. Eastman

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Business Students' Perceptions, Attitudes, and Satisfaction with Interactive Technology: An Exploratory Study, Jacqueline K. Eastman, Rajesh Iyer, and Kevin L. Eastman

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Improving Undergraduate Student Satisfaction with the Consumer Behavior Course: Will Interactive Technology Help?, Jacqueline K. Eastman, Rajesh Iyer, and Kevin L. Eastman

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Incivility in Academe: What if the Instigator is a High Performer?, Feruzan Irani Williams, Constance Campbell, and Luther T. Denton

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Competing in the Age of Wal-Mart: A Boutique Business Case Study, Linda G. Mullen, Michael L. Thomas, and Michael P. McDonald

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Negotiation Preparation Differences in Selling Situations: Collaborative versus Competitive Expectations, Robert M. Peterson and C. David Shepherd

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Sales Manager Training Practices in Small and Large Firms, C. David Shepherd, Geoffrey L. Gordon, Rick E. Ridnour, Dan C. Weilbaker, and Brian Lambert

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An Investigation of the Job Burnout Syndrome in Personal Selling, C. David Shepherd, Armen Tashchian, and Rick E. Ridnour

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Increased Word-of-Mouth via Strategic Cause-Related Marketing, Michael L. Thomas, Linda G. Mullen, and John P. Fraedrich

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Successful Cause-Related Marketing Partnering as a Means to Aligning Corporate and Philanthropic Goals: An Empirical Study, Michael L. Thomas, Linda G. Mullen, and John P. Fraerich

Submissions from 2010

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Consumer Perceptions of Community Banks: An Exploratory Study, Jacqueline K. Eastman, Wendy L. Denton, Michael L. Thomas, and Luther Trey Denton

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The Short-Term Impact of Super Bowl Advertising on Stock Prices: An Exploratory Event Study, Jacqueline K. Eastman, Rajesh Iyer, and Joan M. Wiggenhorn

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Examining Retailer and Consumer Perceptions in Determining Economic Expectations, Jacqueline K. Eastman, Benjamin P. McKay, and Jacob Forehand

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The Fashion Conscious Mall Shopper: An Exploratory Study, Rajesh Iyer and Jacqueline K. Eastman

White-Collar Crime and its Application to Business Ethics, Linda G. Mullen, John P. Fraerich, and Suzanne Nasco

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Preparing to Negotiate: An Exploratory Analysis of the Activities Comprising the Pre-Negotiation Process in a Buyer-Seller Interaction, Robert M. Peterson and C. David Shepherd

Important Characteristics in an MBA Program: The Perceptions of Online MBA Students, Danielle N. Rydzewski, Jacqueline K. Eastman, and Joseph Bocchi

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Important Characteristics in an MBA Program: The Perceptions of Online MBA Students, Danielle N. Rydzewski, Jacqueline K. Eastman, and Joseph Bocchi

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Entrepreneurial Burnout: Exploring Antecedents, Dimensions, and Outcomes, C. David Shepherd, Gaia Marchisio, Sussie C. Morrish, Jonathan H. Deacon, and Morgan P. Miles

The Market Effect of Super Bowl Advertising During a Recession, Joan M. Wiggenhorn, Jacqueline K. Eastman, Rajesh Iyer, and Katy Armul

Submissions from 2009

Dementors in Our Midst: Managing the Highly Productive but Morale-Killing Employee, Luther Trey Denton and Constance Campbell

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Designing Process-oriented Guided-inquiry Activities: a New Innovation for Marketing Classes, Dena Hale and Linda G. Mullen

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Introducing Leadership Styles in a PBL Exercise, Linda G. Mullen and Michael L. Thomas

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An Exploratory Investigation of the Periodic Performance Evaluation Process for Marketing Faculty: A Comparison of Doctoral Granting and Non-Doctoral Granting Universities, C. David Shepherd, Susan S. Carley, and Randy S. Stuart

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The Creole Connection: What Happens Next?, Michael L. Thomas and Linda G. Mullen

Submissions from 2008

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The Effect of Promotions on Attendance at Major League Baseball Games, Anthony Barilla, Kathleen H. Gruben, and William B. Levernier

The Introduction of Non-Native Species to Marine Environs: An Unintended and Hidden Consequence of International Shipping, Luther Trey Denton and Karl B. Manrodt

Coastal Conservation Association: Reeling in New Members, Luther Trey Denton, Michael P. McDonald, and Russell Kent

ACRA Charrette: The Ultimate Learning Experience, Kathleen H. Gruben

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A Student Remembers - Perceptions 30 Years Later, Linda G. Mullen and Katherine B. Frazier

Submissions from 2007

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Illegal Questioning: a Study of Marketing Students’ Recent Interview Experiences During Their Career Searches, Linda G. Mullen, Ramendra Thakur, and Kyle Hensel

Submissions from 2005

Volunteering: A Comparison of the Motivations of Collegiate Students Attending Different Types of Institutions, David J. Burns, Mark Toncar, Cynthia Anderson, Cassandra Wells, Jeffrey Fawcett, and Kathleen H. Gruben

Submissions from 2003

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The Art of Gift Giving: Ethically Cultivating Business Relationships in China, Allen K.K. Chan, Luther Trey Denton, and Alex S.L. Tsang

Small Retailing Abroad: A Snapshot of Lessons from Our Neighbors to the South, Kathleen H. Gruben

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The Independent Rep as a Source of Competitive Advantage: An Actionable Scale for Rep Selection, Kathleen H. Gruben and Barbara J. Coe

Space Center Souvenirs: Ethical Decision Making in the Aftermath of a National Disaster, Kathleen H. Gruben and Leslee N. Higgins

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Cross Cultural Experiential Simulation in the Global Marketing Classroom: Bafa-Bafa and Its Variants, Cathy Owens Swift and Luther Trey Denton

Submissions from 2000

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Cheating Goes High Tech: Online Term Paper Mills, Constance Campbell, Cathy Owens Swift, and Luther Trey Denton

Cheating via Online Paper Mills in Logistics Education, Kathleen H. Gruben, Cathy Owens Swift, and Luther Trey Denton

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Gender Differences in Weighting of Supplier Selection Criteria, Cathy Owens Swift and Kathleen H. Gruben

Submissions from 1998

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Japanese Managerial and Organizational Learning, J. Bernard Keys, Robert A. Wells, and Luther Trey Denton

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Cheating, Internet Style: Guarding Against Online Term Paper Mills, Cathy Owens Swift, Luther Trey Denton, and Sarath A. Nonis