The following citations represent scholarly publications attributed to Georgia Southern faculty. Visit a faculty's SelectedWorks profileto view a complete list of their works.

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Submissions from 2019

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The Impact of Future Time Perspective and Personality on the Sustainable Behaviours of Seniors, Jacqueline K. Eastman, P. Modi, and S. Gordon-Wilson

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The Impact of Cause-Related Marketing on Millennials’ Product Attitudes and Purchase Intentions, Jacqueline K. Eastman, Bryant Smalley, and Jacob C. Warren

The Impact of Personality and Social Media Use on Price Consciousness, Jaqueline K. Eastman, Rajesh Iyer, Kevin L. Eastman, Sianne Gordon-Wilson, and Pratik Modi

The Relationship Between Status Motivation and Sustainability: The Mediating Impact of the Desire for Unique Products for Eastern Versus Western Cultures, Rajesh Iyer, Jaqueline K. Eastman, and Sihem Dekhili

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Examining the Impact of Luxury Brand's Social Media Marketing on Customer Engagement​: Using Big Data Analytics and Natural Language Processing, Xia Liu, Hyunju Shin, and Alvin C. Burns

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When Good Business Relationships Go Bad: A Quantitative Analysis of Dark Side Variables in Mature Supply Chain Relationships, Heather Monteiro, Jacqueline K. Eastman, David Shepherd, Kevin L. Eastman, Karl Manrodt, and Dora Bock

Integrating the Impact of Sustainability, Price, and Culture on Consumers' Response to Retailers, Mertcan Tascioglu, Jacqueline K. Eastman, Dora E. Bock, Karl Manrodt, and C. David Shepard

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The Impact of Retailers’ Sustainability and Price on Consumers’ Responses in Different Cultural Contexts, Mertcan Tascioglu, Jacqueline K. Eastman, Dora Bock, Karl Manrodt, and David Shepherd

Submissions from 2018

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Do They Shop to Stand Out or Fit In? The Luxury Fashion Purchase Intentions of Young Adults, Jacqueline K. Eastman, Rajesh Iyer, David Shepherd, Angelina Heugel, and Don Faulk

Green to be Seen: The Ecologically Conscious Consumer Behavior of Millennials, Jaqueline K. Eastman and Rajesh Iyer

An Examination of the Antecedents and Consequences of Materialism: A Cross-Cultural Look at India versus the United States, Rajesh Iyer, Jaqueline K. Eastman, Mitch Griffin, and Barry Babin

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An Empirical Test of the Olympic Tourism Legacy, Steven E. Moss, Kathleen Gruben, and Janet Moss

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Service Recovery, Justice Perception, and Forgiveness: The “Other Customers” Perspectives, Hyunju Shin, Riza Casidy, and Anna S. Mattila

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An Assessment of the Association Between Renewable Energy Utilization and Firm Financial Performance, Hyunju Shin, Alexander E. Ellinger, Helenka H. Nolan, Tyler D. DeCoster, and Forrest Lane

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A comparative assessment of win-win and win-lose negotiation strategy use on supply chain relational outcomes, Stephanie Thomas, Jacqueline K. Eastman, C. David Shepherd, and Luther Denton

Submissions from 2016

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Encouraging Consumer Charitable Behavior: The Impact of Charitable Motivations, Gratitude, and Materialism, Dora E. Bock, Jacqueline K. Eastman, and Kevin L. Eastman

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Determinants of Perceived Learning and Satisfaction in Online Business Courses: An Extension to Evaluate Differences Between Qualitative and Quantitative Courses, Jacqueline K. Eastman, Maria E. Aviles, and Mark D. Hanna

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Encouraging Charitable Behaviors: The Impact of Charitable Motivations and Materialism, Jacqueline K. Eastman, Dora Bock, and Kevin L. Eastman

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Determinants of Perceived Learning and Satisfaction in Online Business Courses: An Extension to Evaluate Differences between Qualitative Quantitative Business Courses, Jaqueline K. Eastman, Maria Aviles, and Mark D. Hanna

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Sweet Peas Stitchery: A Case of a Startup Merchandiser – Part B, Kathleen H. Gruben and Leslie Fletcher

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Perceptions of Millennials’ Media Attitudes and Use: a Comparison of U.s. And Indian Millennials, Rajesh Iyer, Jacqueline K. Eastman, Heather Monteiro, Heidi Rottier, and Seema Singh Zokarkar

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Effects of Technological Capability on Operations and Marketing Capabilities, Taeuk Kang, Hui-Chen Chen, and Jin-Woo Kim

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Overcoming Information Overload in Retail Environments: Imagination and Sales Promotion in a Wine Context, Seth Ketron, Nancy Spears, and Bo Dai

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A Multi-Method Exploration of the Relationship between Knowledge and Risk: The Impact on Millennials’ Retirement Investment Decisions, Lindsay Larson, Jacqueline K. Eastman, and Dora E. Bock

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Consumer Search and Satisfaction with Mental Health Services, Lindsay R.L. Larson and Dora E. Bock

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Analyzing the Impact of a Sales Shadowing Program: Process and Outcomes, Linda Greef Mullen and Lindsay R.L. Larson

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Brand Trust and Avoidance Following Brand Crisis: A Quasi-Experiment on the Effect of Franchisor Statements, Hyunju Shin, Riza Casidy, Alyssa Yoon, and So-Hyang Yoon

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An Assessment of the Association Between Renewable Energy Utilization and Firm Financial Performance, Hyunju Shin, Alexander E. Ellinger, Helenka H. Nolan, Tyler D. DeCoster, and Forrest Lane

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Taking off the Blinders: A Comparative Study of University Students’ Changing Perceptions of Gender Discrimination in the Workplace From 2006 to 2013, Stephanie Sipe, Lindsay Larson, Britton McKay, and Janet Moss

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Taking Off The Blinders: A Comparative Study of University Students’ Changing Perceptions of Gender Discrimination in the Workplace, Stephanie R. Sipe, Lindsay R.L. Larson, Britton McKay, and Janet Moss

The Impact of Extra-Relational Factors and Negotiation Strategy Expectation Violations on Ongoing Buyer-Supplier Relationships, Stephanie Thomas, Jacqueline K. Eastman, and Monique Murfield

Submissions from 2015

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The Effects of Harm Directions and Service Recovery Strategies on Customer Forgiveness and Negative Word-of-Mouth Intentions, Riza Casidy and Hyunju Shin

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Conceptualizing a Model of Status Consumption Theory: An Exploration of the Antecedents and Consequences of the Motivation to Consume for Status, Jacqueline K. Eastman and Kevin L. Eastman

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The Impact of Unethical Reasoning on Academic Dishonesty: Exploring the Moderating Effect of Social Desirability, Rajesh Iyer and Jacqueline K. Eastman

The Impact of Cognitive Age on Materialism, Status Consumption, and Brand Loyalty for the Indian Elderly Consumer: An Exploratory Study, Rajesh Iyer, Jacqueline K. Eastman, and Ruppal Sharma

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Assessing Stock Market Response to the Release of Ad Meter Rankings of Super Bowl TV Commercials, Jin-Woo Kim, Luther Trey Denton, and Yin-Tien Wang

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Collegiality in Business Schools: Development of a Collegiality Measure and Evaluations of Its Implications, Morgan P. Miles, C. David Shepherd, Jacob M. Rose, and Mark Dibben

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Validating the Reduced Burnout Scale and Sequencing of Burnout, Brian N. Rutherford, C. David Shepherd, and Armen Tashchian

Unintended Consequences of Starting an SCM Logistics and Transportation Doctoral Program: Lessons Learned, Stephen M. Rutner, C. David Shepherd, and Paige Rutner

Negotiation Strategy Impact on Supply Chain Relationships, Stephanie Thomas, Karl Manrodt, and Jacqueline K. Eastman

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The Impact of Relationship History on Negotiation Strategy Expectations: A Theoretical Framework, Stephanie P. Thomas, Karl B. Manrodt, and Jacqueline K. Eastman

Submissions from 2014

The State of Salesperson Burnout Research and Scaling, Scott C. Ambrose, Brian N. Rutherford, C. David Shepherd, and Armen Taschian

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Boundary Spanner Multi-Faceted Role Ambiguity and Burnout: An Exploratory Study, Scott C. Ambrose, Brian N. Rutherford, C. David Shepherd, and Armen Tashchian

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The Impact of Gender, Perceived Knowledge, and Perceived Risk on Retirement Investment Decisions: An Exploratory Study, Dora E. Bock, Lindsay Larson, and Jacqueline K. Eastman

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The Impact of Economic Perceptions on Status Consumption: An Exploratory Study of the Moderating Role of Education, Dora Elizabeth Bock, Jacqueline K. Eastman, and Benjamin P. McKay

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Millennial Money Matters: The Impact of Perceived Knowledge and Perceived Risk on Retirement Investment Decisions, Jacqueline K. Eastman, Dora E. Bock, and Lindsay Larson

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The Role of Involvement on Millennials' Mobile Technology Behaviors: The Moderating Impact of Status Consumption, Innovation and Opinion Leadership, Jacqueline K. Eastman, Rajesh Iyer, Sara Liao-Troth, Donnie F. Williams, and Mitch Griffin

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Sweet Peas Stitchery: A Case of a Start-Up Merchandiser – Part A, Kathleen Gruben and Leslie Fletcher

Millennials' Media Attitudes and Use: The Impact of Extroversion and Introversion, Rajesh Iyer, Heather Monteiro, Jacqueline K. Eastman, and Heidi Rotter

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Assessing Advertising Efficiency: The Case of Super Bowl Advertising, Jin-Woo Kim

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eWOM Watchdogs: Ego-threatening Product Domains and the Policing of Online Product Reviews, Lindsay Larson and Luther Trey Denton

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International Tourism and the Olympics: The Legacy Effect, Steven E. Moss, Kathleen H. Gruben, and Janet Moss

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Medical Advertising on Demand: A Content Analysis of YouTube Direct-to-Consumer Pharmaceutical Advertisements, James A. Muncy, Rajesh Iyer, and Jacqueline K. Eastman

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UCPERF: An Urgent Care Patient Satisfaction Instrument, Hong Qin, Victor R. Prybutok, Daniel A. Peak, and Kwabena G. Boakye

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The Effect of Antecedent Mood on Customer Loyalty Intentions: a Mood by Gender Interaction, Michael L. Thomas, Lindsay R.L. Larson, and Linda Greef Mullen

Submissions from 2013

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Exploring the Relationship between Gratitude and Economic Perceptions, Dora E. Bock, Jacqueline K. Eastman, and Benjamin P. McKay

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The Impact of Economic Perceptions on Status Consumption: An Exploratory Study of the Moderating Role of Education, Dora E. Bock, Benjamin P. McKay, and Jacqueline K. Eastman

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Determinants in Online MBA Program Selection: An Exploratory Study, Jacqueline K. Eastman, Joseph Bocchi, and Danielle N. Rydzewski

The Impact of Involvement on Millennials' Mobile Technology Behaviors: The Moderating Impact of Status Consumption, Innovation, and Opinion Leadership, Jacqueline K. Eastman, Rajesh Iyer, Sara Liao-Troth, and Donnie F. Williams

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The Impact of Status Consumption on Shopping Styles: An Exploratory Look at the Millennial Generation, Jacqueline K. Eastman, Rajesh Iyer, and Stephanie P. Thomas

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Incivility in Academe: Strategies for Managing High-Performing Instigators, Feruzan Irani Williams, Constance Campbell, and Luther T. Denton

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Incivility in Academe: What if the Instigator Is a High Performer?, Feruzan Irani Williams, Constance Campbell, and Luther T. Denton

Does Movie Trailer Release during the Super Bowl Really Work? The Impact of Movie Promotion on Revenue and Value, Jin-Woo Kim

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The Secret Sauce for Super Bowl Advertising: What Makes Marketing Work in the World’s Most Watched Event?, Jin-Woo Kim and Traci H. Freling

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Do Advertising Efficiency and Brand Reputation Matter: Evidence from Super Bowl Advertising, Jin-Woo Kim, Traci H. Freling, and Jacqueline K. Eastman

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Audubon Hill: a Relationship Marketing Case Study, Lindsay R.L. Larson and Dora E. Bock

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Exploring the Relationship between Emotional Intelligence and Salesperson Creativity, Felicia G. Lassk and C. David Shepherd

Submissions from 2012

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Utilizing Technology Effectively to Improve Millennials' Educational Performance: An Exploratory Look at Business Students' Perceptions, Maria Aviles and Jacqueline K. Eastman

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Effectively Serving the Needs of the Millennial Marketing Student: The Product Life Cycle Approach to Class Organization, Jacqueline K. Eastman, Maria Aviles, and Mark D. Hanna

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The Relationship between Cognitive Age and Status Consumption: An Exploratory Look, Jacqueline K. Eastman and Rajesh Iyer

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The Impact of Shopping Styles on Status Consumers: An Exploratory Look at the Millennial Generation, Jacqueline K. Eastman, Rajesh Iyer, and Stephanie P. Thomas

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The Impact of Generational Cohorts on Status Consumption: An Exploratory Look at Generational Cohort and Demographics on Status Consumption, Jacqueline K. Eastman and Jun Liu

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Do the Olympics Create Sustained Increases in International Tourism?, Kathleen H. Gruben, Steven E. Moss, and Janet Moss

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Visual Fluency and the Consumer Experience, Lindsay R.L. Larson

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Mental Modes: Priming of Expertise-based Dispositions in Expertise-unrelated Contexts, Lindsay R.L. Larson, Ezequiel Morsella, and John A. Bargh

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Linking Performance Outcomes to Salesperson Organizational Citizenship Behavior in an Industrial Sales Setting, Greg W. Marshall, William C. Moncrief, Felicia G. Lassk, and C. David Shepherd

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Interviewing the Fraudsters: An Update to the Male White-Collar Criminal Profile, Linda G. Mullen, Debra Sinclair, and Michael L. Thomas

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Using Classroom Response Technology to Create an Active Learning Environment in Marketing Class, James A. Muncy and Jacqueline K. Eastman

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Using Classroom Response Technology to Create an Active Learning Environment in Marketing Classes, James A. Muncy and Jacqueline K. Eastman

Submissions from 2011

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To Be or Not to Be: That Isn't the Question! An Empirical Look at Online versus Traditional Brick-and-Mortar Courses at the University Level, Dennis Bristow, C. David Shepherd, Michael Humphreys, and Michael Ziebell

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The Impact of Generational Cohorts on Status Consumption: An Exploratory Look, Jacqueline K. Eastman

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Perceptions of Status Consumption and the Economy, Jacqueline K. Eastman and Kevin L. Eastman

Perceptions of Status Consumption and the Economy, Jacqueline K. Eastman and Kevin L. Eastman

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Business Students' Perceptions, Attitudes, and Satisfaction with Interactive Technology: An Exploratory Study, Jacqueline K. Eastman, Rajesh Iyer, and Kevin L. Eastman

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Improving Undergraduate Student Satisfaction with the Consumer Behavior Course: Will Interactive Technology Help?, Jacqueline K. Eastman, Rajesh Iyer, and Kevin L. Eastman

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Incivility in Academe: What if the Instigator is a High Performer?, Feruzan Irani Williams, Constance Campbell, and Luther T. Denton

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Competing in the Age of Wal-Mart: A Boutique Business Case Study, Linda G. Mullen, Michael L. Thomas, and Michael P. McDonald

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Negotiation Preparation Differences in Selling Situations: Collaborative versus Competitive Expectations, Robert M. Peterson and C. David Shepherd

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Sales Manager Training Practices in Small and Large Firms, C. David Shepherd, Geoffrey L. Gordon, Rick E. Ridnour, Dan C. Weilbaker, and Brian Lambert