Abstract
This study explores the impact of the COVID-19 pandemic on the
career search strategies of college students studying professional
sales. The research consists of a post-pandemic study that is
compared to a previous study conducted pre-pandemic in 2019. The
paper investigates the preference of sales students for digital
media versus face-to-face interactions in their career searches.
The pre-pandemic study revealed that while sales students
engaged with digital media, they still heavily relied on traditional
methods. The post-pandemic results differed primarily in students’
interviewing preferences. Despite the challenges posed by the
pandemic, students continue to utilize both online and traditional
resources. The findings shed light on the perception and behaviors
of sales students in the context of searching for career positions
amidst the pandemic. These insights are valuable for educators,
career service professionals, and employers seeking to understand
and support students’ evolving needs in a rapidly changing
environment.
Copyright
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Creative Commons License
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DOI
10.20429/jamt.2023.100202
Publication Date
12-2023
Recommended Citation
Mullen, L. G., Stuart, R. S., & Thomas M. L. (2023). Digital vs. traditional: Comparing sales students' initial post- college career search preferences before and after COVID-19. Journal of Applied Marketing Theory, 10(2), 1-9.