An Examination of the Antecedents and Consequences of Materialism: A Cross-Cultural Look at India versus the United States

Authors

Rajesh Iyer, Bradley UniversityFollow
Jaqueline K. Eastman, Georgia Southern UniversityFollow
Mitch Griffin
Barry BabinFollow

Document Type

Conference Proceeding

Publication Date

2018

Publication Title

2018 AIB Conference Proceedings

Abstract

Published in the 2018 AIB Conference Proceedings.

Recommended Citation

Iyer, Rajesh, Jaqueline K. Eastman, Mitch Griffin, Barry Babin. 2018. "An Examination of the Antecedents and Consequences of Materialism: A Cross-Cultural Look at India versus the United States." 2018 AIB Conference Proceedings.
https://digitalcommons.georgiasouthern.edu/marketing-facpubs/130