Millennial Money Matters: The Impact of Perceived Knowledge and Perceived Risk on Retirement Investment Decisions

Authors

Jacqueline K. Eastman, Georgia Southern UniversityFollow
Dora E. Bock, Georgia Southern UniversityFollow
Lindsay Larson, Georgia Southern UniversityFollow

Document Type

Conference Proceeding

Publication Date

2014

Publication Title

American Marketing Association Summer Marketing Educators Conference (AMA)

Recommended Citation

Eastman, Jacqueline K., Dora E. Bock, Lindsay Larson. 2014. "Millennial Money Matters: The Impact of Perceived Knowledge and Perceived Risk on Retirement Investment Decisions." American Marketing Association Summer Marketing Educators Conference (AMA), 25: 338-340.
https://digitalcommons.georgiasouthern.edu/marketing-facpubs/22