Millennial Money Matters: The Impact of Perceived Knowledge and Perceived Risk on Retirement Investment Decisions

Authors

• Jacqueline K. Eastman, Georgia Southern UniversityFollow
• Dora E. Bock, Georgia Southern UniversityFollow
• Lindsay Larson, Georgia Southern UniversityFollow

Document Type

Conference Proceeding

Publication Date

2014

Publication Title

American Marketing Association Summer Marketing Educators Conference (AMA)

Recommended Citation

Eastman, Jacqueline K., Dora E. Bock, Lindsay Larson. 2014. "Millennial Money Matters: The Impact of Perceived Knowledge and Perceived Risk on Retirement Investment Decisions." American Marketing Association Summer Marketing Educators Conference (AMA), 25: 338-340.
https://digitalcommons.georgiasouthern.edu/marketing-facpubs/22

Copyright

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