About this Collection
The publications archived in this Georgia Southern Commons collection are produced by the faculty of the Department of Marketing.
Faculty Research in Georgia Southern Commons
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Submissions from 2023
Digital vs. Traditional: Comparing Sales Students' Initial Post- College Career Search Preferences Before and After COVID-19, Linda Mullen, Randy Stuart, and Michael L. Thomas
Use of Online or Traditional Job Search Tools: Which Do Sales Students Prefer When Searching to Begin Their Post-College Graduate Careers-A Study Revisited, Linda Mullen, Randy Stuart, and Michael L. Thomas
Submissions from 2021
Understanding the Ecologically Conscious Behaviors of Status Motivated Millennials, Jacqueline K. Eastman and Rajesh Iyer
Can Luxury Attitudes Impact Sustainability? The Role of Desire for Unique Products, Culture, and Brand Self-congruence, Jacqueline K. Eastman, Rajesh Iyer, and Sihem Dekhili
Examining the Impact of Luxury Brand's Social Media Marketing on Customer Engagement: Using Big Data Analytics and Natural Language Processing, Xia Liu, Hyunju Shin, and Alvin C. Burns
Use it or Lose It: Point Expiration and Status Demotion, Hyunju Shin and Riza Casidy
Is It Love or Just Like? Generation Z’s Brand Relationship with Luxury, Hyunju Shin, Jacqueline K. Eastman, and Yuan Li
Submissions from 2020
Editorial: How not to get published in the Journal of Consumer Behaviour: A guide to avoiding disappointment, Steven D’Alessandro and Jacqueline K. Eastman
Reaching the Price Conscious Consumer: the Impact of Personality, Generational Cohort and Social Media Use, Jacqueline K. Eastman, Rajesh Iyer, Kevin L. Eastman, Sianne Gordon-Wilson, and Pratik Modi
The Picture of Luxury: A Comprehensive Examination of College Student Consumers' Relationship with Luxury Brands, Jacqueline K. Eastman, Hyunju Shin, and Kristen Ruhland
Predicting Adventure Seeking of Young Adults: The Role of Risk, Innovativeness and Status Consumption, Matthew Keane, Jacqueline K. Eastman, and Rajesh Iyer
The Efficacy of Customer’s Voluntary Use of Self-Service Technology (SST): A Dual-Study Approach, Hyunju Shin and Bo Dai
The Bright and Dark Sides of Humorous Response to Online Customer Complaint, Hyunju Shin and Lindsay Larson
I Wasn’t Expecting That! The Relational Impact of Negotiation Strategy Expectation Violations, Stephanie P. Thomas, Monique L. Ueltschy Murfield, and Jacqueline K. Eastman
Submissions from 2019
The Impact of Future Time Perspective and Personality on the Sustainable Behaviours of Seniors, Jacqueline K. Eastman, P. Modi, and Sianne Gordon-Wilson
The Impact of Cause-Related Marketing on Millennials’ Product Attitudes and Purchase Intentions, Jacqueline K. Eastman, Bryant Smalley, and Jacob C. Warren
The Impact of Personality and Social Media Use on Price Consciousness, Jaqueline K. Eastman, Rajesh Iyer, Kevin L. Eastman, Sianne Gordon-Wilson, and Pratik Modi
The Relationship Between Status Motivation and Sustainability: The Mediating Impact of the Desire for Unique Products for Eastern Versus Western Cultures, Rajesh Iyer, Jaqueline K. Eastman, and Sihem Dekhili
When Good Business Relationships Go Bad: A Quantitative Analysis of Dark Side Variables in Mature Supply Chain Relationships, Heather Monteiro, Jacqueline K. Eastman, David Shepherd, Kevin L. Eastman, Karl Manrodt, and Dora E. Bock
The impact of retailers’ sustainability and price on consumers’ responses in different cultural contexts, Mertcan Tascioglu, Jacqueline K. Eastman, Dora E. Bock, Karl Manrodt, and C. David Shepard
The Impact of Retailers’ Sustainability and Price on Consumers’ Responses in Different Cultural Contexts, Mertcan Tascioglu, Jacqueline K. Eastman, Dora E. Bock, Karl Manrodt, and David Shepherd
Submissions from 2018
Do They Shop to Stand Out or Fit In? The Luxury Fashion Purchase Intentions of Young Adults, Jacqueline K. Eastman, Rajesh Iyer, David Shepherd, Angelina Heugel, and Don L. Faulk
Green to be Seen: The Ecologically Conscious Consumer Behavior of Millennials, Jaqueline K. Eastman and Rajesh Iyer
An Examination of the Antecedents and Consequences of Materialism: A Cross-Cultural Look at India versus the United States, Rajesh Iyer, Jaqueline K. Eastman, Mitch Griffin, and Barry Babin
Fear During Natural Disaster: Its Impact on Perceptions of Shopping Convenience and Shopping Behavior, Lindsay Larson and Hyunju Shin
An Empirical Test of the Olympic Tourism Legacy, Steven E. Moss, Kathleen Gruben, and Janet Moss
Service Recovery, Justice Perception, and Forgiveness: The “Other Customers” Perspectives, Hyunju Shin, Riza Casidy, and Anna S. Mattila
An Assessment of the Association Between Renewable Energy Utilization and Firm Financial Performance, Hyunju Shin, Alexander E. Ellinger, Helenka H. Nolan, Tyler D. DeCoster, and Forrest Lane
A comparative assessment of win-win and win-lose negotiation strategy use on supply chain relational outcomes, Stephanie Thomas, Jacqueline K. Eastman, C. David Shepherd, and Luther Denton
Submissions from 2017
When to Give a Flip: Flipping a MBA Marketing Project, Jacqueline K. Eastman
The Influencers of Time Perspective, Personality, and Cognitive Age on Sustainability Behaviors for Older Americans, Jacqueline K. Eastman, Sianne Gordon-Wilson, and Pratik Modi
The Impact of Cognitive Age on Materialism, Status Consumption and Loyalty Proneness on the Indian Elderly, Rajesh Iyer, Jaqueline K. Eastman, Ruppal W. Sharma, and Kevin L. Eastman
The Effect of a Limited-Edition Offer Following Brand Dilution on Consumer Attitudes Toward a Luxury Brand, Hyunju Shin, Jacqueline K. Eastman, and David L. Mothersbaugh
Employing Proactive Interaction for Service Failure Prevention to Improve Customer Service Experiences, Hyunju Shin, Alexander E. Ellinger, David L. Mothersbaugh, and Kristy E. Reynolds
Exploring the Elements of Consumer Nostalgia in Retailing: Evidence from a Content Analysis of Retailer Collages, Hyunju Shin and Janna Parker
Cause-Related Marketing and Millennials: Impact of Product Type and Donation Style, Bryant Smalley, Jacob Warren, and Jacqueline K. Eastman
The Impact of the Motivation for Status on Consumers’ Perceptions of Retailer Sustainability: The Moderating Impact of Collectivism and Materialism, Mertcan Tascioglu, Jacqueline K. Eastman, and Rajesh Iyer
The Impact of Personalization and Compatibility with Past Experience in E-Banking Usage, May Wang, Stella Cho, and Luther Trey Denton
Submissions from 2016
Encouraging Consumer Charitable Behavior: The Impact of Charitable Motivations, Gratitude, and Materialism, Dora E. Bock, Jacqueline K. Eastman, and Kevin L. Eastman
Determinants of Perceived Learning and Satisfaction in Online Business Courses: An Extension to Evaluate Differences Between Qualitative and Quantitative Courses, Jacqueline K. Eastman, Maria E. Aviles, and Mark D. Hanna
Encouraging Charitable Behaviors: The Impact of Charitable Motivations and Materialism, Jacqueline K. Eastman, Dora E. Bock, and Kevin L. Eastman
Sweet Peas Stitchery: A Case of a Startup Merchandiser – Part B, Kathleen H. Gruben and Leslie Fletcher
Perceptions of Millennials’ Media Attitudes and Use: a Comparison of U.s. And Indian Millennials, Rajesh Iyer, Jacqueline K. Eastman, Heather Monteiro, Heidi Rottier, and Seema Singh Zokarkar
Effects of Technological Capability on Operations and Marketing Capabilities, Taeuk Kang, Hui-Chen Chen, and Jin-Woo Kim
Overcoming Information Overload in Retail Environments: Imagination and Sales Promotion in a Wine Context, Seth Ketron, Nancy Spears, and Bo Dai
A Multi-Method Exploration of the Relationship between Knowledge and Risk: The Impact on Millennials’ Retirement Investment Decisions, Lindsay Larson, Jacqueline K. Eastman, and Dora E. Bock
Consumer Search and Satisfaction with Mental Health Services, Lindsay R.L. Larson and Dora E. Bock
Analyzing the Impact of a Sales Shadowing Program: Process and Outcomes, Linda Greef Mullen and Lindsay R.L. Larson
Brand Trust and Avoidance Following Brand Crisis: A Quasi-Experiment on the Effect of Franchisor Statements, Hyunju Shin, Riza Casidy, Alyssa Yoon, and So-Hyang Yoon
An Assessment of the Association Between Renewable Energy Utilization and Firm Financial Performance, Hyunju Shin, Alexander E. Ellinger, Helenka H. Nolan, Tyler D. DeCoster, and Forrest Lane
Taking off the Blinders: A Comparative Study of University Students’ Changing Perceptions of Gender Discrimination in the Workplace From 2006 to 2013, Stephanie Sipe, Lindsay Larson, Britton McKay, and Janet Moss
The Impact of Extra-Relational Factors and Negotiation Strategy Expectation Violations on Ongoing Buyer-Supplier Relationships, Stephanie Thomas, Jacqueline K. Eastman, and Monique Murfield
Submissions from 2015
The Effects of Harm Directions and Service Recovery Strategies on Customer Forgiveness and Negative Word-of-Mouth Intentions, Riza Casidy and Hyunju Shin
Conceptualizing a Model of Status Consumption Theory: An Exploration of the Antecedents and Consequences of the Motivation to Consume for Status, Jacqueline K. Eastman and Kevin L. Eastman
The Impact of Unethical Reasoning on Academic Dishonesty: Exploring the Moderating Effect of Social Desirability, Rajesh Iyer and Jacqueline K. Eastman
The Impact of Cognitive Age on Materialism, Status Consumption, and Brand Loyalty for the Indian Elderly Consumer: An Exploratory Study, Rajesh Iyer, Jacqueline K. Eastman, and Ruppal Sharma
Assessing Stock Market Response to the Release of Ad Meter Rankings of Super Bowl TV Commercials, Jin-Woo Kim, Luther Trey Denton, and Yin-Tien Wang
Collegiality in Business Schools: Development of a Collegiality Measure and Evaluations of Its Implications, Morgan P. Miles, C. David Shepherd, Jacob M. Rose, and Mark Dibben
Validating the Reduced Burnout Scale and Sequencing of Burnout, Brian N. Rutherford, C. David Shepherd, and Armen Tashchian
Unintended Consequences of Starting an SCM Logistics and Transportation Doctoral Program: Lessons Learned, Stephen M. Rutner, C. David Shepherd, and Paige Rutner
Negotiation Strategy Impact on Supply Chain Relationships, Stephanie Thomas, Karl Manrodt, and Jacqueline K. Eastman
The Impact of Relationship History on Negotiation Strategy Expectations: A Theoretical Framework, Stephanie P. Thomas, Karl B. Manrodt, and Jacqueline K. Eastman
Submissions from 2014
The State of Salesperson Burnout Research and Scaling, Scott C. Ambrose, Brian N. Rutherford, C. David Shepherd, and Armen Taschian
Boundary Spanner Multi-Faceted Role Ambiguity and Burnout: An Exploratory Study, Scott C. Ambrose, Brian N. Rutherford, C. David Shepherd, and Armen Tashchian
The Impact of Economic Perceptions on Status Consumption: An Exploratory Study of the Moderating Role of Education, Dora E. Bock, Jacqueline K. Eastman, and Benjamin P. McKay
The Impact of Gender, Perceived Knowledge, and Perceived Risk on Retirement Investment Decisions: An Exploratory Study, Dora E. Bock, Lindsay Larson, and Jacqueline K. Eastman
Millennial Money Matters: The Impact of Perceived Knowledge and Perceived Risk on Retirement Investment Decisions, Jacqueline K. Eastman, Dora E. Bock, and Lindsay Larson
The Role of Involvement on Millennials' Mobile Technology Behaviors: The Moderating Impact of Status Consumption, Innovation and Opinion Leadership, Jacqueline K. Eastman, Rajesh Iyer, Sara Liao-Troth, Donnie F. Williams, and Mitch Griffin
Sweet Peas Stitchery: A Case of a Start-Up Merchandiser – Part A, Kathleen Gruben and Leslie Fletcher
Millennials' Media Attitudes and Use: The Impact of Extroversion and Introversion, Rajesh Iyer, Heather Monteiro, Jacqueline K. Eastman, and Heidi Rottier
Assessing Advertising Efficiency: The Case of Super Bowl Advertising, Jin-Woo Kim
eWOM Watchdogs: Ego-threatening Product Domains and the Policing of Online Product Reviews, Lindsay Larson and Luther Trey Denton
International Tourism and the Olympics: The Legacy Effect, Steven E. Moss, Kathleen H. Gruben, and Janet Moss
Medical Advertising on Demand: A Content Analysis of YouTube Direct-to-Consumer Pharmaceutical Advertisements, James A. Muncy, Rajesh Iyer, and Jacqueline K. Eastman
UCPERF: An Urgent Care Patient Satisfaction Instrument, Hong Qin, Victor R. Prybutok, Daniel A. Peak, and Kwabena G. Boakye
The Effect of Antecedent Mood on Customer Loyalty Intentions: a Mood by Gender Interaction, Michael L. Thomas, Lindsay R.L. Larson, and Linda Greef Mullen
Submissions from 2013
Exploring the Relationship between Gratitude and Economic Perceptions, Dora E. Bock, Jacqueline K. Eastman, and Benjamin P. McKay
The Impact of Economic Perceptions on Status Consumption: An Exploratory Study of the Moderating Role of Education, Dora E. Bock, Benjamin P. McKay, and Jacqueline K. Eastman
Determinants in Online MBA Program Selection: An Exploratory Study, Jacqueline K. Eastman, Joseph Bocchi, and Danielle N. Rydzewski
The Impact of Involvement on Millennials' Mobile Technology Behaviors: The Moderating Impact of Status Consumption, Innovation, and Opinion Leadership, Jacqueline K. Eastman, Rajesh Iyer, Sara Liao-Troth, and Donnie F. Williams
The Impact of Status Consumption on Shopping Styles: An Exploratory Look at the Millennial Generation, Jacqueline K. Eastman, Rajesh Iyer, and Stephanie P. Thomas
Incivility in Academe: Strategies for Managing High-Performing Instigators, Feruzan Irani Williams, Constance Campbell, and Luther T. Denton
Incivility in Academe: What if the Instigator Is a High Performer?, Feruzan Irani Williams, Constance Campbell, and Luther T. Denton
Does Movie Trailer Release during the Super Bowl Really Work? The Impact of Movie Promotion on Revenue and Value, Jin-Woo Kim
The Secret Sauce for Super Bowl Advertising: What Makes Marketing Work in the World’s Most Watched Event?, Jin-Woo Kim and Traci H. Freling
Do Advertising Efficiency and Brand Reputation Matter: Evidence from Super Bowl Advertising, Jin-Woo Kim, Traci H. Freling, and Jacqueline K. Eastman
Audubon Hill: a Relationship Marketing Case Study, Lindsay R.L. Larson and Dora E. Bock
Exploring the Relationship between Emotional Intelligence and Salesperson Creativity, Felicia G. Lassk and C. David Shepherd
Submissions from 2012
Utilizing Technology Effectively to Improve Millennials' Educational Performance: An Exploratory Look at Business Students' Perceptions, Maria E. Aviles and Jacqueline K. Eastman
Effectively Serving the Needs of the Millennial Marketing Student: The Product Life Cycle Approach to Class Organization, Jacqueline K. Eastman, Maria E. Aviles, and Mark D. Hanna
The Relationship between Cognitive Age and Status Consumption: An Exploratory Look, Jacqueline K. Eastman and Rajesh Iyer
The Impact of Shopping Styles on Status Consumers: An Exploratory Look at the Millennial Generation, Jacqueline K. Eastman, Rajesh Iyer, and Stephanie P. Thomas
The Impact of Generational Cohorts on Status Consumption: An Exploratory Look at Generational Cohort and Demographics on Status Consumption, Jacqueline K. Eastman and Jun Liu
Visual Fluency and the Consumer Experience, Lindsay R.L. Larson
Mental Modes: Priming of Expertise-based Dispositions in Expertise-unrelated Contexts, Lindsay R.L. Larson, Ezequiel Morsella, and John A. Bargh
Linking Performance Outcomes to Salesperson Organizational Citizenship Behavior in an Industrial Sales Setting, Greg W. Marshall, William C. Moncrief, Felicia G. Lassk, and C. David Shepherd
Interviewing the Fraudsters: An Update to the Male White-Collar Criminal Profile, Linda G. Mullen, Debra Sinclair, and Michael L. Thomas
Using Classroom Response Technology to Create an Active Learning Environment in Marketing Class, James A. Muncy and Jacqueline K. Eastman
Using Classroom Response Technology to Create an Active Learning Environment in Marketing Classes, James A. Muncy and Jacqueline K. Eastman
Submissions from 2011
To Be or Not to Be: That Isn't the Question! An Empirical Look at Online versus Traditional Brick-and-Mortar Courses at the University Level, Dennis Bristow, C. David Shepherd, Michael Humphreys, and Michael Ziebell
