Marketing: Faculty Publications

The Influencers of Time Perspective, Personality, and Cognitive Age on Sustainability Behaviors for Older Americans

Document Type

Conference Proceeding

Publication Date

Winter 2-2017

Publication Title

2017 Winter AMA Proceedings

Abstract

Paper published in the the 2017 Winter AMA Marketing Educators’ Conference Proceedings

Link to Abstracts:https://www.ama.org/wp-content/uploads/2019/02/2017-ama-winter-proceedings.pdf

This study examines a national sample of American seniors to determine if cognitive age, time perspective, and personality variables impact their sustainable behaviors.

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