About this Collection
The publications archived in this Georgia Southern Commons collection are produced by the faculty of the Department of Marketing.
Faculty Research in Georgia Southern Commons
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Submissions from 2011
The Impact of Generational Cohorts on Status Consumption: An Exploratory Look, Jacqueline K. Eastman
Perceptions of Status Consumption and the Economy, Jacqueline K. Eastman and Kevin L. Eastman
Perceptions of Status Consumption and the Economy, Jacqueline K. Eastman and Kevin L. Eastman
Business Students' Perceptions, Attitudes, and Satisfaction with Interactive Technology: An Exploratory Study, Jacqueline K. Eastman, Rajesh Iyer, and Kevin L. Eastman
Improving Undergraduate Student Satisfaction with the Consumer Behavior Course: Will Interactive Technology Help?, Jacqueline K. Eastman, Rajesh Iyer, and Kevin L. Eastman
Incivility in Academe: What if the Instigator is a High Performer?, Feruzan Irani Williams, Constance Campbell, and Luther T. Denton
Incivility in Academe: What if the Instigator is a High Performer?, Feruzan Irani Williams, Constance Campbell, and Luther T. Denton
Competing in the Age of Wal-Mart: A Boutique Business Case Study, Linda G. Mullen, Michael L. Thomas, and Michael P. McDonald
Negotiation Preparation Differences in Selling Situations: Collaborative versus Competitive Expectations, Robert M. Peterson and C. David Shepherd
Sales Manager Training Practices in Small and Large Firms, C. David Shepherd, Geoffrey L. Gordon, Rick E. Ridnour, Dan C. Weilbaker, and Brian Lambert
An Investigation of the Job Burnout Syndrome in Personal Selling, C. David Shepherd, Armen Tashchian, and Rick E. Ridnour
Increased Word-of-Mouth via Strategic Cause-Related Marketing, Michael L. Thomas, Linda G. Mullen, and John P. Fraedrich
Successful Cause-Related Marketing Partnering as a Means to Aligning Corporate and Philanthropic Goals: An Empirical Study, Michael L. Thomas, Linda G. Mullen, and John P. Fraedrich
Submissions from 2010
Book Review of Buyology: The Truth and Lies About Why We Buy, Jacqueline K. Eastman
Consumer Perceptions of Community Banks: An Exploratory Study, Jacqueline K. Eastman, Wendy L. Denton, Michael L. Thomas, and Luther Trey Denton
The Short-Term Impact of Super Bowl Advertising on Stock Prices: An Exploratory Event Study, Jacqueline K. Eastman, Rajesh Iyer, and Joan M. Wiggenhorn
Examining Retailer and Consumer Perceptions in Determining Economic Expectations, Jacqueline K. Eastman, Benjamin P. McKay, and Jacob Forehand
The Fashion Conscious Mall Shopper: An Exploratory Study, Rajesh Iyer and Jacqueline K. Eastman
White-Collar Crime and its Application to Business Ethics, Linda G. Mullen, John P. Fraerich, and Suzanne Nasco
Preparing to Negotiate: An Exploratory Analysis of the Activities Comprising the Pre-Negotiation Process in a Buyer-Seller Interaction, Robert M. Peterson and C. David Shepherd
Important Characteristics in an MBA Program: The Perceptions of Online MBA Students, Danielle N. Rydzewski, Jacqueline K. Eastman, and Joseph Bocchi
Important Characteristics in an MBA Program: The Perceptions of Online MBA Students, Danielle N. Rydzewski, Jacqueline K. Eastman, and Joseph Bocchi
Entrepreneurial Burnout: Exploring Antecedents, Dimensions, and Outcomes, C. David Shepherd, Gaia Marchisio, Sussie C. Morrish, Jonathan H. Deacon, and Morgan P. Miles
The Market Effect of Super Bowl Advertising During a Recession, Joan M. Wiggenhorn, Jacqueline K. Eastman, Rajesh Iyer, and Katy Armul
Submissions from 2009
Dementors in Our Midst: Managing the Highly Productive but Morale-Killing Employee, Luther Trey Denton and Constance Campbell
Interactive Technology in the Classroom: An Exploratory Look at Its Use and Effectiveness, Jacqueline K. Eastman, Rajesh Iyer, and Kevin Eastman
Understanding Internet Shoppers: An Exploratory Study, Jacqueline K. Eastman, Rajesh Iyer, and Cindy H. Randall
Understanding Internet Shoppers: An Exploratory Study, Jacqueline K. Eastman, Rajesh Iyer, and Cindy H. Randall
Economic Expectations For the Holiday Season: A Comparison of Retailer Versus Consumer Perceptions, Jacob Forehand, Jacqueline K. Eastman, and Benjamin P. McKay
Designing Process-oriented Guided-inquiry Activities: a New Innovation for Marketing Classes, Dena Hale and Linda G. Mullen
Introducing Leadership Styles in a PBL Exercise, Linda G. Mullen and Michael L. Thomas
An Exploratory Investigation of the Periodic Performance Evaluation Process for Marketing Faculty: A Comparison of Doctoral Granting and Non-Doctoral Granting Universities, C. David Shepherd, Susan S. Carley, and Randy S. Stuart
Strategic Sales Conversations as a Foundation for Effective Partnership Selling, C. David Shepherd, Morgan P. Miles, and Linda S. Munilla
The Creole Connection: What Happens Next?, Michael L. Thomas and Linda G. Mullen
Submissions from 2008
The Effect of Promotions on Attendance at Major League Baseball Games, Anthony Barilla, Kathleen H. Gruben, and William B. Levernier
To Be Or Not To Be: That Isn't the Questions! An Empirical Look at On-Line Vs. Traditional Brick and Mortar Courses at the University Level, Dennis Bristow, C. David Shepherd, Michael Humphreys, and Michael Ziebell
The Introduction of Non-Native Species to Marine Environs: An Unintended and Hidden Consequence of International Shipping, Luther Trey Denton and Karl B. Manrodt
Coastal Conservation Association: Reeling in New Members, Luther Trey Denton, Michael P. McDonald, and Russell Kent
Book Review of Predictably Irrational: The Hidden Forces That Shape Our Decisions, Jacqueline K. Eastman
The Impact Of Unethical Reasoning On Different Types Of Academic Dishonesty: An Exploratory Study, Jacqueline K. Eastman, Rajesh Iyer, and Timothy H. Reisenwitz
Academic Dishonesty: An Exploratory Study Examining Whether Insurance Students Are Different From Other College Students, Kevin Eastman, Jacqueline K. Eastman, and Rajesh Iyer
Academic Dishonesty: An Exploratory Study Examining Whether Insurance Students Are Different From Other College Students, Kevin Eastman, Jacqueline K. Eastman, and Rajesh Iyer
ACRA Charrette: The Ultimate Learning Experience, Kathleen H. Gruben
The Impact of Cognitive Age on Seniors’ Lifestyles, Rajesh Iyer, Timothy H. Reisenwitz, and Jacqueline K. Eastman
The Impact of Cognitive Age on Seniors’ Lifestyles, Rajesh Iyer, Timothy H. Reisenwitz, and Jaqueline K. Eastman
KIVA: Peer to Peer Microfinance and the Stimulus of Entrepreneurship, Morgan Miles, Jaqueline K. Eastman, and Jacqueline K. Eastman
A Student Remembers - Perceptions 30 Years Later, Linda G. Mullen and Katherine B. Frazier
Developing Entrepreneurial Competencies: A Student Organization Business, L. Wayne Plumly, Leisa L. Marshall, Jacqueline K. Eastman, Rajesh Iyer, Kenneth L. Stanley, and John Boatwright
Suggestions for Successfully Establishing a University Selling Center, C. David Shepherd
Suggestions for Successfully Establishing a University Selling Center, C. David Shepherd and Jacqueline K. Eastman
Business Faculty Perceptions of Positive and Negative Student Behaviors, C. David Shepherd, Kathy D. Shepherd, and Sheb true
Submissions from 2007
Book Review of Super Crunchers: Why Thinking-By-Numbers is the New Way to be Smart , Jacqueline K. Eastman
Academic Dishonesty as a Multidimensional Construct and Its Impact on Unethical Behavior, Rajesh Iyer and Jacqueline K. Eastman
Illegal Questioning: a Study of Marketing Students’ Recent Interview Experiences During Their Career Searches, Linda G. Mullen, Ramendra Thakur, and Kyle Hensel
The Elderly and the Internet: An Updated Look of Their Internet Use and How It Is Impacted by Nostalgia Proneness, Innovativeness, and Risk Aversion, Timothy H. Reisenwitz; Rajesh Iyer; David B. Kuhlmeier,; and Jacqueline K. Eastman
Submissions from 2005
Volunteering: A Comparison of the Motivations of Collegiate Students Attending Different Types of Institutions, David J. Burns, Mark Toncar, Cynthia Anderson, Cassandra Wells, Jeffrey Fawcett, and Kathleen H. Gruben
Submissions from 2003
The Art of Gift Giving: Ethically Cultivating Business Relationships in China, Allen K.K. Chan, Luther Trey Denton, and Alex S.L. Tsang
Small Retailing Abroad: A Snapshot of Lessons from Our Neighbors to the South, Kathleen H. Gruben
The Independent Rep as a Source of Competitive Advantage: An Actionable Scale for Rep Selection, Kathleen H. Gruben and Barbara J. Coe
Space Center Souvenirs: Ethical Decision Making in the Aftermath of a National Disaster, Kathleen H. Gruben and Leslee N. Higgins
Cross Cultural Experiential Simulation in the Global Marketing Classroom: Bafa-Bafa and Its Variants, Cathy Owens Swift and Luther Trey Denton
Submissions from 2000
Cheating Goes High Tech: Online Term Paper Mills, Constance Campbell, Cathy Owens Swift, and Luther Trey Denton
Cheating via Online Paper Mills in Logistics Education, Kathleen H. Gruben, Cathy Owens Swift, and Luther Trey Denton
Gender Differences in Weighting of Supplier Selection Criteria, Cathy Owens Swift and Kathleen H. Gruben
Submissions from 1998
Japanese Managerial and Organizational Learning, J. Bernard Keys, Robert A. Wells, and Luther Trey Denton
Cheating, Internet Style: Guarding Against Online Term Paper Mills, Cathy Owens Swift, Luther Trey Denton, and Sarath A. Nonis
Submissions from 1996
Merchant Vessel Chartering and Operation in International Trade: Ethical and Safety Issues, Cameron Williams and Luther Trey Denton
Submissions from 1995
National Stereotypes and Product Evaluations about Japan and the United States: A Hong Kong Perspective, Wah-Leung Cheung and Luther Trey Denton
Food Selection and Consumption in Chinese Markets: An Overview, Luther Trey Denton and Xia Kaixuan
Submissions from 1994
Teaching about Sexual Harassment Issues: A Sales Management Approach, Luther Trey Denton and Cathy Owens Swift
The Japanese Management Theory Jungle - Revisited, J. Bernard Keys, Luther Trey Denton, and Thomas R. Miller
Submissions from 1992
Using Product Positioning Strategies to Establish National Images: An Exercise Using Current International Events in the Marketing Classroom, Luther Trey Denton
