Marketing: Faculty Publications
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Collection preserves publications by current and former faculty and staff.
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from 2018
An Empirical Test of the Olympic Tourism Legacy, Steven E. Moss, Kathleen Gruben, and Janet Moss
Service Recovery, Justice Perception, and Forgiveness: The “Other Customers” Perspectives, Hyunju Shin, Riza Casidy, and Anna S. Mattila
An Assessment of the Association Between Renewable Energy Utilization and Firm Financial Performance, Hyunju Shin, Alexander E. Ellinger, Helenka H. Nolan, Tyler D. DeCoster, and Forrest Lane
A comparative assessment of win-win and win-lose negotiation strategy use on supply chain relational outcomes, Stephanie Thomas, Jacqueline K. Eastman, C. David Shepherd, and Luther Denton
from 2017
When to Give a Flip: Flipping a MBA Marketing Project, Jacqueline K. Eastman
The Influencers of Time Perspective, Personality, and Cognitive Age on Sustainability Behaviors for Older Americans, Jacqueline K. Eastman, Sianne Gordon-Wilson, and Pratik Modi
The Impact of Cognitive Age on Materialism, Status Consumption and Loyalty Proneness on the Indian Elderly, Rajesh Iyer, Jaqueline K. Eastman, Ruppal W. Sharma, and Kevin L. Eastman
The Effect of a Limited-Edition Offer Following Brand Dilution on Consumer Attitudes Toward a Luxury Brand, Hyunju Shin, Jacqueline K. Eastman, and David L. Mothersbaugh
Employing Proactive Interaction for Service Failure Prevention to Improve Customer Service Experiences, Hyunju Shin, Alexander E. Ellinger, David L. Mothersbaugh, and Kristy E. Reynolds
Exploring the Elements of Consumer Nostalgia in Retailing: Evidence from a Content Analysis of Retailer Collages, Hyunju Shin and Janna Parker
Cause-Related Marketing and Millennials: Impact of Product Type and Donation Style, Bryant Smalley, Jacob Warren, and Jacqueline K. Eastman
The Impact of the Motivation for Status on Consumers’ Perceptions of Retailer Sustainability: The Moderating Impact of Collectivism and Materialism, Mertcan Tascioglu, Jacqueline K. Eastman, and Rajesh Iyer
The Impact of Personalization and Compatibility with Past Experience in E-Banking Usage, May Wang, Stella Cho, and Luther Trey Denton
from 2016
Encouraging Consumer Charitable Behavior: The Impact of Charitable Motivations, Gratitude, and Materialism, Dora E. Bock, Jacqueline K. Eastman, and Kevin L. Eastman
Determinants of Perceived Learning and Satisfaction in Online Business Courses: An Extension to Evaluate Differences Between Qualitative and Quantitative Courses, Jacqueline K. Eastman, Maria E. Aviles, and Mark D. Hanna
Encouraging Charitable Behaviors: The Impact of Charitable Motivations and Materialism, Jacqueline K. Eastman, Dora E. Bock, and Kevin L. Eastman
Sweet Peas Stitchery: A Case of a Startup Merchandiser – Part B, Kathleen H. Gruben and Leslie Fletcher
Perceptions of Millennials’ Media Attitudes and Use: a Comparison of U.s. And Indian Millennials, Rajesh Iyer, Jacqueline K. Eastman, Heather Monteiro, Heidi Rottier, and Seema Singh Zokarkar
Effects of Technological Capability on Operations and Marketing Capabilities, Taeuk Kang, Hui-Chen Chen, and Jin-Woo Kim
Overcoming Information Overload in Retail Environments: Imagination and Sales Promotion in a Wine Context, Seth Ketron, Nancy Spears, and Bo Dai
A Multi-Method Exploration of the Relationship between Knowledge and Risk: The Impact on Millennials’ Retirement Investment Decisions, Lindsay Larson, Jacqueline K. Eastman, and Dora E. Bock
Consumer Search and Satisfaction with Mental Health Services, Lindsay R.L. Larson and Dora E. Bock
Analyzing the Impact of a Sales Shadowing Program: Process and Outcomes, Linda Greef Mullen and Lindsay R.L. Larson
Brand Trust and Avoidance Following Brand Crisis: A Quasi-Experiment on the Effect of Franchisor Statements, Hyunju Shin, Riza Casidy, Alyssa Yoon, and So-Hyang Yoon
An Assessment of the Association Between Renewable Energy Utilization and Firm Financial Performance, Hyunju Shin, Alexander E. Ellinger, Helenka H. Nolan, Tyler D. DeCoster, and Forrest Lane
