Marketing: Faculty Publications
The Impact of Cognitive Age on Materialism, Status Consumption, and Brand Loyalty for the Indian Elderly Consumer: An Exploratory Study
Document Type
Conference Proceeding
Publication Date
2015
Publication Title
The 2015 Summer AMA Marketing Educators' Conference
Recommended Citation
Iyer, Rajesh, Jacqueline K. Eastman, Ruppal Sharma.
2015.
"The Impact of Cognitive Age on Materialism, Status Consumption, and Brand Loyalty for the Indian Elderly Consumer: An Exploratory Study."
The 2015 Summer AMA Marketing Educators' Conference.
https://digitalcommons.georgiasouthern.edu/marketing-facpubs/17
Copyright
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