Marketing: Faculty Publications
Green to be Seen: The Ecologically Conscious Consumer Behavior of Millennials
Document Type
Conference Proceeding
Publication Date
2018
Abstract
Published in the the 2018 Summer American Marketing Association's Academic Conference Proceedings.
Link to Abstracts: https://www.ama.org/wp-content/uploads/2019/02/2018-ama-summer-proceedings.pdf
Description: This research examines the relationship between the motivation for status for millennials and their ecologically conscious consumer behavior and the influence of culture and the bandwagon effect in impacting this relationship
Recommended Citation
Eastman, Jaqueline K., Rajesh Iyer.
2018.
"Green to be Seen: The Ecologically Conscious Consumer Behavior of Millennials."
Marketing: Faculty Publications, Paper 131.
https://digitalcommons.georgiasouthern.edu/marketing-facpubs/131
Copyright
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