Use of Online or Traditional Job Search Tools: Which Do Sales Students Prefer When Searching to Begin Their Post-College Graduate Careers-A Study Revisited
Document Type
Article
Publication Date
3-6-2023
Publication Title
Association of Marketing Theory and Practice Proceedings 2023
Abstract
In 2019, a study was conducted to see if college students who studied/majored in professional sales, preferred digital media over face-to-face interactions for post-graduation careers searches. Results showed sales students used multiple methods during these searches. Although sales students engaged with digital media to land entry-level career positions, they still relied heavily upon traditional methods (i.e., college/university career fairs/services, internships, etc.). In March of 2020, as Covid-19 moved just about everyone online, the authors were interested in seeing whether the increased use and familiarity with digital media changed sales students’ preference for and use of job search tools.
This follow-up study investigates the use of online and traditional resources for sales students’ career searches as graduation approaches. Results suggest sales students use multiple methods during their first career searches. They engage with digital media to land entry-level career positions while still relying heavily upon traditional methods. This research provides insight into the perceptions of sales students while searching for career positions.
Recommended Citation
Mullen, Linda, Randy Stuart, Michael L. Thomas.
2023.
"Use of Online or Traditional Job Search Tools: Which Do Sales Students Prefer When Searching to Begin Their Post-College Graduate Careers-A Study Revisited."
Association of Marketing Theory and Practice Proceedings 2023: Georgia Southern University Press.
https://digitalcommons.georgiasouthern.edu/marketing-facpubs/168
Copyright
This conference proceeding is brought to you for free and open access by the Association of Marketing Theory and Practice Proceedings at Digital Commons@Georgia Southern. It has been accepted for inclusion in Association of Marketing Theory and Practice Proceedings 2023 by an authorized administrator of Digital Commons@Georgia Southern. For more information, please contact digitalcommons@georgiasouthern.edu.
Comments
Georgia Southern University faculty members, Linda Mullen and Michael Lee Thomas co-authored Use of Online or Traditional Job Search Tools: Which Do Sales Students Prefer When Searching to Begin Their Post-College Graduate Careers-A Study Revisited.
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