The Relationship Between Status Motivation and Sustainability: The Mediating Impact of the Desire for Unique Products for Eastern Versus Western Cultures
Document Type
Conference Proceeding
Publication Date
2019
Publication Title
2019 Academy of Marketing Sciences Conference Proceedings
Abstract
Published in the 2019 Academy of Marketing Sciences Conference Proceedings
Recommended Citation
Iyer, Rajesh, Jaqueline K. Eastman, Sihem Dekhili.
2019.
"The Relationship Between Status Motivation and Sustainability: The Mediating Impact of the Desire for Unique Products for Eastern Versus Western Cultures."
2019 Academy of Marketing Sciences Conference Proceedings.
https://digitalcommons.georgiasouthern.edu/marketing-facpubs/132
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