When Good Business Relationships Go Bad: A Quantitative Analysis of Dark Side Variables in Mature Supply Chain Relationships

Authors

Heather Monteiro, Hickory Ridge GroupFollow
Jacqueline K. Eastman, Georgia Southern UniversityFollow
David Shepherd, The CitadelFollow
Kevin L. Eastman, Georgia Southern UniversityFollow
Karl Manrodt, Georgia College & State UniversityFollow
Dora E. Bock, Auburn UniversityFollow

Document Type

Article

Publication Date

Spring 2019

Publication Title

Marketing Management Journal

ISSN

1534-973X

Abstract

A survey of supply chain managers examines the dark side effect of relationship variables in mature business relationships. Specifically examined was the moderating impact of relationship quality on the relationship between five potentially dark side relationship variables with two variables of performance. There was evidence of the positive moderating effect of relationship quality between the relationship variables of relationship-specific investment and long-term relationship orientation and performance. For the majority of relationship variables, however, relationship quality did not have a positive moderating effect (social capital, reciprocity, and learning/absorptive capacity), suggesting a potential for diminishing returns indicative of a dark side effect.

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Recommended Citation

Monteiro, Heather, Jacqueline K. Eastman, David Shepherd, Kevin L. Eastman, Karl Manrodt, Dora E. Bock. 2019. "When Good Business Relationships Go Bad: A Quantitative Analysis of Dark Side Variables in Mature Supply Chain Relationships." Marketing Management Journal, 29 (1): 31-54: Marketing Management Association. source: http://www.mmaglobal.org/publications/MMJ/MMJ-Issues/2019-Spring/MMJ-2019-Vol29-Issue1-Monteiro-Eastman-Shepherd-Eastman-Manrodt-Bock-pp31-54.pdf
https://digitalcommons.georgiasouthern.edu/marketing-facpubs/121