Fear During Natural Disaster: Its Impact on Perceptions of Shopping Convenience and Shopping Behavior

Authors

Lindsay Larson, Georgia Southern UniversityFollow
Hyunju Shin, Georgia Southern UniversityFollow

Document Type

Article

Publication Date

11-23-2018

Publication Title

Services Marketing Quarterly

DOI

10.1080/15332969.2018.1514795

ISSN

1533-2977

Abstract

Every year, natural disasters such as hurricanes, tornados, wildfires, and floods occur around the world. However, scarce research has been conducted to understand customer reactions to these common but disruptive events. Using survey data from a sample of 231 Americans who were impacted by Hurricane Matthew, the current study aims to provide a link between fear experienced during a natural disaster, perceptions of shopping convenience and shopping behavior in times of a natural disaster. The results will help retail and service providers understand shopping motives and how to prepare their strategies in dealing with the occurrence of natural disaster.

Comments

Taylor and Francis Publishers Rights and Permissions

Recommended Citation

Larson, Lindsay, Hyunju Shin. 2018. "Fear During Natural Disaster: Its Impact on Perceptions of Shopping Convenience and Shopping Behavior." Services Marketing Quarterly, 39 (4): 293-309: Taylor & Francis Online. doi: 10.1080/15332969.2018.1514795 source: https://www.tandfonline.com/doi/full/10.1080/15332969.2018.1514795
https://digitalcommons.georgiasouthern.edu/marketing-facpubs/162