Marketing: Faculty Publications
The Impact of Involvement on Millennials' Mobile Technology Behaviors: The Moderating Impact of Status Consumption, Innovation, and Opinion Leadership
Document Type
Conference Proceeding
Publication Date
2013
Publication Title
Winter Educators American Marketing Association Conference Proceedings
Recommended Citation
Eastman, Jacqueline K., Rajesh Iyer, Sara Liao-Troth, Donnie F. Williams.
2013.
"The Impact of Involvement on Millennials' Mobile Technology Behaviors: The Moderating Impact of Status Consumption, Innovation, and Opinion Leadership."
Winter Educators American Marketing Association Conference Proceedings: 472-473.
https://digitalcommons.georgiasouthern.edu/marketing-facpubs/26
Copyright
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