Millennials' Media Attitudes and Use: The Impact of Extroversion and Introversion

Authors

• Rajesh Iyer, Bradley UniversityFollow
• Heather Monteiro, University of Nevada, Las VegasFollow
• Jacqueline K. Eastman, Georgia Southern UniversityFollow
• Heidi Rottier, Bradley UniversityFollow

Document Type

Conference Proceeding

Publication Date

2014

Publication Title

American Marketing Association's 2014 Summer Marketing Educators Conference

Recommended Citation

Iyer, Rajesh, Heather Monteiro, Jacqueline K. Eastman, Heidi Rottier. 2014. "Millennials' Media Attitudes and Use: The Impact of Extroversion and Introversion." American Marketing Association's 2014 Summer Marketing Educators Conference.
https://digitalcommons.georgiasouthern.edu/marketing-facpubs/23

Copyright

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