Millennials' Media Attitudes and Use: The Impact of Extroversion and Introversion

Authors

Rajesh Iyer, Bradley UniversityFollow
Heather Monteiro, University of Nevada, Las VegasFollow
Jacqueline K. Eastman, Georgia Southern UniversityFollow
Heidi Rottier, Bradley UniversityFollow

Document Type

Conference Proceeding

Publication Date

2014

Publication Title

American Marketing Association's 2014 Summer Marketing Educators Conference

Recommended Citation

Iyer, Rajesh, Heather Monteiro, Jacqueline K. Eastman, Heidi Rottier. 2014. "Millennials' Media Attitudes and Use: The Impact of Extroversion and Introversion." American Marketing Association's 2014 Summer Marketing Educators Conference.
https://digitalcommons.georgiasouthern.edu/marketing-facpubs/23