Marketing: Faculty Publications
Sweet Peas Stitchery: A Case of a Start-Up Merchandiser – Part A
Document Type
Article
Publication Date
2014
Publication Title
Journal of the International Academy for Case Studies
Abstract
The primary subject matter of this case concerns accounting. Secondary issues examined include entrepreneurship, marketing, retail management, and merchandising. The case is appropriate for freshman, sophomores, or juniors in a core course of financial accounting or marketing, entrepreneurship, retail management, and fashion merchandising.
This case will take approximately one class hour. It will not require students to do any outside preparation. It will challenge their logical thinking skills, knowledge of basic accounting for merchandisers and require them to apply their basic business knowledge.
Recommended Citation
Gruben, Kathleen H., Leslie Fletcher. 2014. "Sweet Peas Stitchery: A Case of a Start-Up Merchandiser – Part A." Men>Journal of the International Academy for Case Studies, 20 (1): 1-7.
source:http://digitalcommons.georgiasouthern.edu/marketing-facpubs/53
Copyright
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