Marketing: Faculty Publications
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Collection preserves publications by current and former faculty and staff.
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from 2023
Digital vs. Traditional: Comparing Sales Students' Initial Post- College Career Search Preferences Before and After COVID-19, Linda Mullen, Randy Stuart, and Michael L. Thomas
Use of Online or Traditional Job Search Tools: Which Do Sales Students Prefer When Searching to Begin Their Post-College Graduate Careers-A Study Revisited, Linda Mullen, Randy Stuart, and Michael L. Thomas
from 2021
Understanding the Ecologically Conscious Behaviors of Status Motivated Millennials, Jacqueline K. Eastman and Rajesh Iyer
Can Luxury Attitudes Impact Sustainability? The Role of Desire for Unique Products, Culture, and Brand Self-congruence, Jacqueline K. Eastman, Rajesh Iyer, and Sihem Dekhili
Examining the Impact of Luxury Brand's Social Media Marketing on Customer Engagement: Using Big Data Analytics and Natural Language Processing, Xia Liu, Hyunju Shin, and Alvin C. Burns
Use it or Lose It: Point Expiration and Status Demotion, Hyunju Shin and Riza Casidy
Is It Love or Just Like? Generation Z’s Brand Relationship with Luxury, Hyunju Shin, Jacqueline K. Eastman, and Yuan Li
from 2020
Editorial: How not to get published in the Journal of Consumer Behaviour: A guide to avoiding disappointment, Steven D’Alessandro and Jacqueline K. Eastman
Reaching the Price Conscious Consumer: the Impact of Personality, Generational Cohort and Social Media Use, Jacqueline K. Eastman, Rajesh Iyer, Kevin L. Eastman, Sianne Gordon-Wilson, and Pratik Modi
The Picture of Luxury: A Comprehensive Examination of College Student Consumers' Relationship with Luxury Brands, Jacqueline K. Eastman, Hyunju Shin, and Kristen Ruhland
Predicting Adventure Seeking of Young Adults: The Role of Risk, Innovativeness and Status Consumption, Matthew Keane, Jacqueline K. Eastman, and Rajesh Iyer
The Efficacy of Customer’s Voluntary Use of Self-Service Technology (SST): A Dual-Study Approach, Hyunju Shin and Bo Dai
The Bright and Dark Sides of Humorous Response to Online Customer Complaint, Hyunju Shin and Lindsay Larson
I Wasn’t Expecting That! The Relational Impact of Negotiation Strategy Expectation Violations, Stephanie P. Thomas, Monique L. Ueltschy Murfield, and Jacqueline K. Eastman
from 2019
The Impact of Future Time Perspective and Personality on the Sustainable Behaviours of Seniors, Jacqueline K. Eastman, P. Modi, and Sianne Gordon-Wilson
The Impact of Cause-Related Marketing on Millennials’ Product Attitudes and Purchase Intentions, Jacqueline K. Eastman, Bryant Smalley, and Jacob C. Warren
The Impact of Personality and Social Media Use on Price Consciousness, Jaqueline K. Eastman, Rajesh Iyer, Kevin L. Eastman, Sianne Gordon-Wilson, and Pratik Modi
The Relationship Between Status Motivation and Sustainability: The Mediating Impact of the Desire for Unique Products for Eastern Versus Western Cultures, Rajesh Iyer, Jaqueline K. Eastman, and Sihem Dekhili
When Good Business Relationships Go Bad: A Quantitative Analysis of Dark Side Variables in Mature Supply Chain Relationships, Heather Monteiro, Jacqueline K. Eastman, David Shepherd, Kevin L. Eastman, Karl Manrodt, and Dora E. Bock
The impact of retailers’ sustainability and price on consumers’ responses in different cultural contexts, Mertcan Tascioglu, Jacqueline K. Eastman, Dora E. Bock, Karl Manrodt, and C. David Shepard
The Impact of Retailers’ Sustainability and Price on Consumers’ Responses in Different Cultural Contexts, Mertcan Tascioglu, Jacqueline K. Eastman, Dora E. Bock, Karl Manrodt, and David Shepherd
from 2018
Do They Shop to Stand Out or Fit In? The Luxury Fashion Purchase Intentions of Young Adults, Jacqueline K. Eastman, Rajesh Iyer, David Shepherd, Angelina Heugel, and Don L. Faulk
Green to be Seen: The Ecologically Conscious Consumer Behavior of Millennials, Jaqueline K. Eastman and Rajesh Iyer
An Examination of the Antecedents and Consequences of Materialism: A Cross-Cultural Look at India versus the United States, Rajesh Iyer, Jaqueline K. Eastman, Mitch Griffin, and Barry Babin
Fear During Natural Disaster: Its Impact on Perceptions of Shopping Convenience and Shopping Behavior, Lindsay Larson and Hyunju Shin
