Cause-Related Marketing and Millennials: Impact of Product Type and Donation Style

Authors

Bryant Smalley, Georgia Southern UniversityFollow
Jacob Warren, Mercer University School of MedicineFollow
Jacqueline K. Eastman, Georgia Southern UniversityFollow

Document Type

Conference Proceeding

Publication Date

2017

Publication Title

2017 Academy of Marketing Science Annual Conference Proceedings

Abstract

Paper published in 2017 Academy of Marketing Science Annual Conference Proceedings

Recommended Citation

Smalley, Bryant, Jacob Warren, Jacqueline K. Eastman. 2017. "Cause-Related Marketing and Millennials: Impact of Product Type and Donation Style." 2017 Academy of Marketing Science Annual Conference Proceedings.
https://digitalcommons.georgiasouthern.edu/marketing-facpubs/137