About this Collection

The presentation archived in this Digital Commons@Georgia Southern collection are produced by the faculty of the Department of Marketing.

Faculty Research in Digital Commons@Georgia Southern

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Publishing Information

Digital Commons@Georgia Southern is an open-access digital repository. Copyright and licensing agreements for works published by Digital Commons@Georgia Southern protect the author's rights while facilitating the sharing of research. The works in this gallery were originally published or presented under agreements with entities external to this repository. Records for each work provide the access permitted by the original copyright and licensing agreement. For additional access or questions about a work, please contact the authors or email the Digital Commons team.


Submissions from 2021

The Wrath of God: Exposure to the Authoritarian God Concept and Consumer Responses to Service Failure and Recovery, Riza Casidy, Hyunju Shin, and Shahin Sharifi

Luxury & Sustainability, Jacqueline K. Eastman

Developing a Measure of Inconspicuous Luxury Motivation, Jacqueline K. Eastman and Rajesh Iyer

Should a Luxury Brand’s Chatbot Use Emoticons?, Yuan Li and Hyunju Shin

Submissions from 2020

Corporate Social and Environmental Irresponsibilities in Supply Chains: Contamination and Damage of Intangible Resources, Mauro Fracarolli Nunes, Camila Lee Park, and Hyunju Shin

The Influence of Humor Appeal in Luxury Advertising, Hyunju Shin, Sukki Yoon, and Kacy Kim

Submissions from 2017

An Examination of the Antecedents and Consequences of Materialism for Indian Consumers, Rajesh Iyer, Jaqueline K. Eastman, Mitch Griffin, and Barry Babin


Utilitarian and Hedonic Shopping Behavior in the Face of Natural Disaster, Lindsay R.L. Larson and Hyunju Shin


Toward the Identification of Customer Retailer Nostalgia, Hyunju Shin and Janna M. Parker

Submissions from 2015


Dealing with Difficult Co-Workers, Luther T. Denton and Constance Campbell

An Exploratory Look at Indian Millennials’ Media Perceptions, Rajesh Iyer, Jacqueline K. Eastman, Heather Monteiro, and Seema Singh Zokarkar


Social Media Marketing Use in Georgia’s Institutions of Higher Education, James Kelly, Lindsay Larson, and Luther Trey Denton


New Directions in Evolutionary Consumer Behavior, T. Andrew Poehlman, Lindsay R.L. Larson, Kaitlyn A. Kooi, and Nathanael S. Martin

Consumers’ Sustainability Perceptions: A Focus Downstream In The Supply Chain, Mertcan Tascioglu, Jacqueline K. Eastman, Dora Bock, Karl Manrodt, and C. David Shepherd

Submissions from 2010

The Market Effect of Super Bowl Advertising During a Recession, Joan M. Wiggenhorn, Jacqueline K. Eastman, Rajesh Iyer, and Katy Armul

Submissions from 2008

Attribute Satiation - An Exploratory Analysis of the Construct, Linda G. Mullen and Hemant Patwardham