Marketing: Faculty Presentations (2005-2021)
New Directions in Evolutionary Consumer Behavior
Document Type
Presentation
Presentation Date
11-2015
Copyright
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Abstract or Description
In an effort to further reconcile the historically divided research paradigms of the social and natural sciences, two papers are presented to interpret and explain phenomena occurring in consumer behavior through evolutionary theory. The first paper discusses the changing landscape of women’s social roles and how women may pursue resource acquisition via self-focused or others-focused strategies. The second paper addresses the evolutionary reasons underlying the phenomena of heritage signaling in male product branding and implications therein on the modern mating environment.
Sponsorship/Conference/Institution
Society for Marketing Advances Teaching Moments (SMA)
Location
San Antonio, TX
Recommended Citation
Poehlman, T. Andrew, Lindsay R.L. Larson, Kaitlyn A. Kooi, Nathanael S. Martin.
2015.
"New Directions in Evolutionary Consumer Behavior."
Marketing: Faculty Presentations (2005-2021).
Presentation 18.
https://digitalcommons.georgiasouthern.edu/marketing-facpres/18
