How Does Stock Market Respond to Advertising Rating? Evidence from Super Bowl Advertising
Document Type
Presentation
Presentation Date
6-2014
Sponsorship/Conference/Institution
Institute for Operations Research and Management Sciences Marketing Science Annual Conference (INFORMS-MS)
Location
Atlanta, GA
Recommended Citation
Kim, Jin-Woo.
2014.
"How Does Stock Market Respond to Advertising Rating? Evidence from Super Bowl Advertising."
Department of Marketing Faculty Presentations.
Presentation 9.
https://digitalcommons.georgiasouthern.edu/marketing-facpres/9
COinS
