Marketing: Faculty Presentations (2005-2021)

How Does Stock Market Respond to Advertising Rating? Evidence from Super Bowl Advertising

Document Type

Presentation

Presentation Date

6-2014

Copyright

This work is archived and distributed under the repository's Standard Copyright and Reuse License (opens in new tab). End users may copy, store, and distribute this work without restriction. For all other uses, permission must be obtained from the copyright owners or their authorized agents.

Sponsorship/Conference/Institution

Institute for Operations Research and Management Sciences Marketing Science Annual Conference (INFORMS-MS)

Location

Atlanta, GA

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