How Does Stock Market Respond to Advertising Rating? Evidence from Super Bowl Advertising

Presenters/Authors

Jin-Woo Kim, Georgia Southern UniversityFollow

Document Type

Presentation

Presentation Date

6-2014

Sponsorship/Conference/Institution

Institute for Operations Research and Management Sciences Marketing Science Annual Conference (INFORMS-MS)

Location

Atlanta, GA

Recommended Citation

Kim, Jin-Woo. 2014. "How Does Stock Market Respond to Advertising Rating? Evidence from Super Bowl Advertising." Marketing: Faculty Presentations (2005-2021). Presentation 9.
https://digitalcommons.georgiasouthern.edu/marketing-facpres/9