Marketing: Faculty Presentations (2005-2021)
Sentimental Social Roles and the Objects That Elicit Them: The Effect of Nostalgic Design on Consumers
Document Type
Presentation
Presentation Date
2013
Copyright
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Abstract or Description
We examine social identity evoked from vintage product design and its effect on the idealization of gender-stereotypic behavior. Women report greater idealization of traditional behaviors in response to feminine vintage (as opposed to modern or masculine) design. Primed gender roles also lead women, to prefer gender-stereotypic vintage design products.
Sponsorship/Conference/Institution
Association of Consumer Research Annual Conference (ACR)
Location
El Paso, TX
Recommended Citation
Larson, Lindsay R.L., T. Andrew Poehlman.
2013.
"Sentimental Social Roles and the Objects That Elicit Them: The Effect of Nostalgic Design on Consumers."
Marketing: Faculty Presentations (2005-2021).
Presentation 20.
https://digitalcommons.georgiasouthern.edu/marketing-facpres/20
