Sentimental Social Roles and the Objects That Elicit Them: The Effect of Nostalgic Design on Consumers
Document Type
Presentation
Presentation Date
2013
Abstract or Description
We examine social identity evoked from vintage product design and its effect on the idealization of gender-stereotypic behavior. Women report greater idealization of traditional behaviors in response to feminine vintage (as opposed to modern or masculine) design. Primed gender roles also lead women, to prefer gender-stereotypic vintage design products.
Sponsorship/Conference/Institution
Association of Consumer Research Annual Conference (ACR)
Location
El Paso, TX
Recommended Citation
Larson, Lindsay R.L., T. Andrew Poehlman.
2013.
"Sentimental Social Roles and the Objects That Elicit Them: The Effect of Nostalgic Design on Consumers."
Department of Marketing Faculty Presentations.
Presentation 20.
https://digitalcommons.georgiasouthern.edu/marketing-facpres/20
