Marketing: Faculty Presentations (2005-2021)

The Impact of Materialism on Feeling Financially Inadequate

Document Type

Presentation

Presentation Date

10-24-2014

Copyright

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Abstract or Description

This study suggests that those individuals with higher levels of materialism express higher levels of financial inadequacy. While the relationship between income and financial inadequacy is negative, materialism maintained a significant positive effect on perceptions of financial inadequacy, suggesting that materialistic people may be more likely to feel financially insecure.


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Sponsorship/Conference/Institution

Association for Consumer Research Annual Conference (ACR)

Location

Baltimore, MD

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