Marketing: Faculty Presentations (2005-2021)
The Influence of Chatbot Humor on Customer Evaluations of Services
Document Type
Presentation
Presentation Date
11-2019
Copyright
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Abstract or Description
This presentation was given at the 2019 Society for Marketing Advances Annual Conference.
Sponsorship/Conference/Institution
Society for Marketing Advances Annual Conference
Location
New Orleans, LA
Recommended Citation
Bunosso, Isabella, Hyunju Shin, Lindsay Larson.
2019.
"The Influence of Chatbot Humor on Customer Evaluations of Services."
Marketing: Faculty Presentations (2005-2021).
Presentation 48.
https://digitalcommons.georgiasouthern.edu/marketing-facpres/48
