The Influence of Chatbot Humor on Customer Evaluations of Services

Presenters/Authors

Isabella Bunosso
Hyunju Shin, Georgia Southern UniversityFollow
Lindsay Larson, Georgia Southern UniversityFollow

Document Type

Presentation

Presentation Date

11-2019

Abstract or Description

This presentation was given at the 2019 Society for Marketing Advances Annual Conference.

Sponsorship/Conference/Institution

Society for Marketing Advances Annual Conference

Location

New Orleans, LA

Recommended Citation

Bunosso, Isabella, Hyunju Shin, Lindsay Larson. 2019. "The Influence of Chatbot Humor on Customer Evaluations of Services." Department of Marketing Faculty Presentations. Presentation 48.
https://digitalcommons.georgiasouthern.edu/marketing-facpres/48