The Relationship of Perceived Knowledge with Perceived Risk: an Exploratory Study

Presenters/Authors

Jacqueline K. Eastman, Georgia Southern UniversityFollow
Lindsay R.L. Larson, Georgia Southern UniversityFollow
Tyler Meharg, Georgia Southern UniversityFollow

Document Type

Presentation

Presentation Date

2013

Abstract or Description

This research explores the relationship between perceived risk and perceived knowledge in the financial investment domain. This will be accomplished through a 2x2 experiment comparing levels of knowledge with levels of risk to determine the impact on choice of portfolio in setting up a retirement investment plan.

Sponsorship/Conference/Institution

Association of Consumer Research Annual Conference (ACR)

Location

Chicago, IL

Recommended Citation

Eastman, Jacqueline K., Lindsay R.L. Larson, Tyler Meharg. 2013. "The Relationship of Perceived Knowledge with Perceived Risk: an Exploratory Study." Department of Marketing Faculty Presentations. Presentation 19.
https://digitalcommons.georgiasouthern.edu/marketing-facpres/19