The Market Effect of Super Bowl Advertising During a Recession

Presenters/Authors

• Joan M. Wiggenhorn, Florida Institute of Technology
• Jacqueline K. Eastman, Georgia Southern UniversityFollow
• Rajesh Iyer, Bradley UniversityFollow
• Katy ArmulFollow

Document Type

Presentation

Presentation Date

2010

Copyright

This work is archived and distributed under the repository's Standard Copyright and Reuse License (opens in new tab). End users may copy, store, and distribute this work without restriction. For all other uses, permission must be obtained from the copyright owners or their authorized agents.

Abstract or Description

Presented at 2010 Financial Management Association Annual Meeting

Sponsorship/Conference/Institution

2010 Financial Management Association Annual Meeting

Recommended Citation

Wiggenhorn, Joan M., Jacqueline K. Eastman, Rajesh Iyer, Katy Armul. 2010. "The Market Effect of Super Bowl Advertising During a Recession." Marketing: Faculty Presentations (2005-2021). Presentation 54.
https://digitalcommons.georgiasouthern.edu/marketing-facpres/54