The Market Effect of Super Bowl Advertising During a Recession

Presenters/Authors

Joan M. Wiggenhorn, Florida Institute of Technology
Jacqueline K. Eastman, Georgia Southern UniversityFollow
Rajesh Iyer, Bradley UniversityFollow
Katy ArmulFollow

Document Type

Presentation

Presentation Date

2010

Abstract or Description

Presented at 2010 Financial Management Association Annual Meeting

Sponsorship/Conference/Institution

2010 Financial Management Association Annual Meeting

Recommended Citation

Wiggenhorn, Joan M., Jacqueline K. Eastman, Rajesh Iyer, Katy Armul. 2010. "The Market Effect of Super Bowl Advertising During a Recession." Department of Marketing Faculty Presentations. Presentation 54.
https://digitalcommons.georgiasouthern.edu/marketing-facpres/54