The Market Effect of Super Bowl Advertising During a Recession

Presenters/Authors

• Joan M. Wiggenhorn, Florida Institute of Technology
• Jacqueline K. Eastman, Georgia Southern UniversityFollow
• Rajesh Iyer, Bradley UniversityFollow
• Katy ArmulFollow

Document Type

Presentation

Presentation Date

2010

Copyright

See the publisher's copyright and reuse policies.

Abstract or Description

Presented at 2010 Financial Management Association Annual Meeting

Sponsorship/Conference/Institution

2010 Financial Management Association Annual Meeting

Recommended Citation

Wiggenhorn, Joan M., Jacqueline K. Eastman, Rajesh Iyer, Katy Armul. 2010. "The Market Effect of Super Bowl Advertising During a Recession." Marketing: Faculty Presentations (2005-2021). Presentation 54.
https://digitalcommons.georgiasouthern.edu/marketing-facpres/54