Marketing: Faculty Presentations (2005-2021)
An Examination of the Antecedents and Consequences of Materialism for Indian Consumers
Document Type
Presentation
Presentation Date
2017
Copyright
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Abstract or Description
Poster session held at the Winter 2017 American Marketing Association’s Marketing Educators Conference Working Paper Series
Sponsorship/Conference/Institution
Winter 2017 American Marketing Association’s Marketing Educators Conference Working Paper Series
Location
Orlando, FL
Recommended Citation
Iyer, Rajesh, Jaqueline K. Eastman, Mitch Griffin, Barry Babin.
2017.
"An Examination of the Antecedents and Consequences of Materialism for Indian Consumers."
Marketing: Faculty Presentations (2005-2021).
Presentation 49.
https://digitalcommons.georgiasouthern.edu/marketing-facpres/49
