Attribute Satiation - An Exploratory Analysis of the Construct

Presenters/Authors

Linda G. Mullen, Georgia Southern UniversityFollow
Hemant Patwardham, Winthrop University

Document Type

Presentation

Presentation Date

3-2008

Sponsorship/Conference/Institution

Association of Marketing Theory and Practice Annual Conference (AMTP)

Location

Savannah, GA

Recommended Citation

Mullen, Linda G., Hemant Patwardham. 2008. "Attribute Satiation - An Exploratory Analysis of the Construct." Department of Marketing Faculty Presentations. Presentation 34.
https://digitalcommons.georgiasouthern.edu/marketing-facpres/34