Attribute Satiation - An Exploratory Analysis of the Construct

Presenters/Authors

• Linda G. Mullen, Georgia Southern UniversityFollow
• Hemant Patwardham, Winthrop University

Document Type

Presentation

Presentation Date

3-2008

Copyright

This work is archived and distributed under the repository's Standard Copyright and Reuse License (opens in new tab). End users may copy, store, and distribute this work without restriction. For all other uses, permission must be obtained from the copyright owners or their authorized agents.

Sponsorship/Conference/Institution

Association of Marketing Theory and Practice Annual Conference (AMTP)

Location

Savannah, GA

Recommended Citation

Mullen, Linda G., Hemant Patwardham. 2008. "Attribute Satiation - An Exploratory Analysis of the Construct." Marketing: Faculty Presentations (2005-2021). Presentation 34.
https://digitalcommons.georgiasouthern.edu/marketing-facpres/34