Attribute Satiation - An Exploratory Analysis of the Construct

Presenters/Authors

• Linda G. Mullen, Georgia Southern UniversityFollow
• Hemant Patwardham, Winthrop University

Document Type

Presentation

Presentation Date

3-2008

Copyright

See the publisher's copyright and reuse policies.

Sponsorship/Conference/Institution

Association of Marketing Theory and Practice Annual Conference (AMTP)

Location

Savannah, GA

Recommended Citation

Mullen, Linda G., Hemant Patwardham. 2008. "Attribute Satiation - An Exploratory Analysis of the Construct." Marketing: Faculty Presentations (2005-2021). Presentation 34.
https://digitalcommons.georgiasouthern.edu/marketing-facpres/34