Marketing: Faculty Presentations (2005-2021)
Customer Responses to the Point Management Strategy in the Occurrence of Customer Demotion
Document Type
Presentation
Presentation Date
6-2018
Copyright
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Abstract or Description
Presentation given at the 2018 Academy of Marketing Science (AMS) World Marketing Congress.
Sponsorship/Conference/Institution
2018 Academy of Marketing Science (AMS) World Marketing Congress
Location
Porto, Portugal
Recommended Citation
Shin, Hyunju, Riza Casidy.
2018.
"Customer Responses to the Point Management Strategy in the Occurrence of Customer Demotion."
Marketing: Faculty Presentations (2005-2021).
Presentation 69.
https://digitalcommons.georgiasouthern.edu/marketing-facpres/69
