Customer Responses to the Point Management Strategy in the Occurrence of Customer Demotion

Presenters/Authors

Hyunju Shin, Georgia Southern UniversityFollow
Riza Casidy, Deakin UniversityFollow

Document Type

Presentation

Presentation Date

6-2018

Abstract or Description

Presentation given at the 2018 Academy of Marketing Science (AMS) World Marketing Congress.

Sponsorship/Conference/Institution

2018 Academy of Marketing Science (AMS) World Marketing Congress

Location

Porto, Portugal

Recommended Citation

Shin, Hyunju, Riza Casidy. 2018. "Customer Responses to the Point Management Strategy in the Occurrence of Customer Demotion." Department of Marketing Faculty Presentations. Presentation 69.
https://digitalcommons.georgiasouthern.edu/marketing-facpres/69