Marketing: Faculty Presentations (2005-2021)
An Exploratory Look at Indian Millennials’ Media Perceptions
Document Type
Presentation
Presentation Date
Winter 2015
Copyright
This work is archived and distributed under the repository's Standard Copyright and Reuse License (opens in new tab). End users may copy, store, and distribute this work without restriction. For all other uses, permission must be obtained from the copyright owners or their authorized agents.
Abstract or Description
Poster presented at Winter 2015 American Marketing Association’s Marketing Educators Conference Working Paper Series
Sponsorship/Conference/Institution
Winter 2015 American Marketing Association’s Marketing Educators Conference Working Paper Series
Recommended Citation
Iyer, Rajesh, Jacqueline K. Eastman, Heather Monteiro, Seema Singh Zokarkar.
2015.
"An Exploratory Look at Indian Millennials’ Media Perceptions."
Marketing: Faculty Presentations (2005-2021).
Presentation 52.
https://digitalcommons.georgiasouthern.edu/marketing-facpres/52
