The Influence of Humor Appeal in Luxury Advertising
Document Type
Article
Presentation Date
11-2020
Abstract or Description
Presentation given at the 2020 Global Marketing Conference.
Sponsorship/Conference/Institution
2020 Global Marketing Conference
Location
Virtual
Source
https://2020gamma.imweb.me/index
Recommended Citation
Shin, Hyunju, Sukki Yoon, Kacy Kim.
2020.
"The Influence of Humor Appeal in Luxury Advertising."
Department of Marketing Faculty Presentations.
Presentation 64.
source: https://2020gamma.imweb.me/index
https://digitalcommons.georgiasouthern.edu/marketing-facpres/64
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