Developing a Measure of Inconspicuous Luxury Motivation

Presenters/Authors

Jacqueline K. Eastman, Georgia Southern UniversityFollow
Rajesh Iyer, Bradley UniversityFollow

Document Type

Presentation

Presentation Date

4-2021

Abstract or Description

Paper presentation accepted for The Fourth Annual Monaco Symposium on Luxury.

Canceled due to COVID-19 pandemic.

Sponsorship/Conference/Institution

The Fourth Annual Monaco Symposium on Luxury

Recommended Citation

Eastman, Jacqueline K., Rajesh Iyer. 2021. "Developing a Measure of Inconspicuous Luxury Motivation." Department of Marketing Faculty Presentations. Presentation 72.
https://digitalcommons.georgiasouthern.edu/marketing-facpres/72