Marketing: Faculty Presentations (2005-2021)
The Picture of Luxury: Millennial's Relationship with Luxury Brands
Document Type
Presentation
Presentation Date
5-2019
Copyright
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Abstract or Description
This presentation was given at the 2019 Academy of Marketing Science Annual Conference.
Sponsorship/Conference/Institution
2019 Academy of Marketing Science Annual Conference
Location
Vancouver, Canada
Recommended Citation
Eastman, Jacqueline K., Hyunju Shin, Kristen Ruhland.
2019.
"The Picture of Luxury: Millennial's Relationship with Luxury Brands."
Marketing: Faculty Presentations (2005-2021).
Presentation 45.
https://digitalcommons.georgiasouthern.edu/marketing-facpres/45
