Marketing: Faculty Presentations (2005-2021)
The Influence of Luxury Brands' Firm Engagement on Customer Engagement on Social Media: Structured Abstract
Document Type
Presentation
Presentation Date
2019
Copyright
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Abstract or Description
This presentation was given at the 2019 Academy of Marketing Science Annual Conference.
Sponsorship/Conference/Institution
2019 Academy of Marketing Science Annual Conference
Location
Vancouver, Canada
Recommended Citation
Liu, Xia, Hyunju Shin, Alvin C. Burns.
2019.
"The Influence of Luxury Brands' Firm Engagement on Customer Engagement on Social Media: Structured Abstract."
Marketing: Faculty Presentations (2005-2021).
Presentation 47.
https://digitalcommons.georgiasouthern.edu/marketing-facpres/47
