The Influence of Luxury Brands' Firm Engagement on Customer Engagement on Social Media: Structured Abstract

Presenters/Authors

• Xia Liu
• Hyunju Shin, Georgia Southern UniversityFollow
• Alvin C. Burns, Louisiana State UniversityFollow

Document Type

Presentation

Presentation Date

2019

Copyright

See the publisher's copyright and reuse policies.

Abstract or Description

This presentation was given at the 2019 Academy of Marketing Science Annual Conference.

Sponsorship/Conference/Institution

2019 Academy of Marketing Science Annual Conference

Location

Vancouver, Canada

Recommended Citation

Liu, Xia, Hyunju Shin, Alvin C. Burns. 2019. "The Influence of Luxury Brands' Firm Engagement on Customer Engagement on Social Media: Structured Abstract." Marketing: Faculty Presentations (2005-2021). Presentation 47.
https://digitalcommons.georgiasouthern.edu/marketing-facpres/47