About this Collection
The presentation archived in this Georgia Southern Commons collection are produced by the faculty of the Department of Marketing.
Faculty Research in Georgia Southern Commons
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Submissions from 2021
The Wrath of God: Exposure to the Authoritarian God Concept and Consumer Responses to Service Failure and Recovery, Riza Casidy, Hyunju Shin, and Shahin Sharifi
Luxury & Sustainability, Jacqueline K. Eastman
Developing a Measure of Inconspicuous Luxury Motivation, Jacqueline K. Eastman and Rajesh Iyer
Should a Luxury Brand’s Chatbot Use Emoticons?, Yuan Li and Hyunju Shin
Submissions from 2020
Corporate Social and Environmental Irresponsibilities in Supply Chains: Contamination and Damage of Intangible Resources, Mauro Fracarolli Nunes, Camila Lee Park, and Hyunju Shin
The Influence of Humor Appeal in Luxury Advertising, Hyunju Shin, Sukki Yoon, and Kacy Kim
Submissions from 2019
The Influence of Chatbot Humor on Customer Evaluations of Services, Isabella Bunosso, Hyunju Shin, and Lindsay Larson
The Picture of Luxury: Millennial's Relationship with Luxury Brands, Jacqueline K. Eastman, Hyunju Shin, and Kristen Ruhland
The Influence of Luxury Brands' Firm Engagement on Customer Engagement on Social Media: Structured Abstract, Xia Liu, Hyunju Shin, and Alvin C. Burns
Looking for a New Research Partner? Find Your Perfect "Researcher Match", Janna M. Parker and Hyunju Shin
Customer Reactions to Voluntary Use of Automated Service Interactions: Structured Abstract, Hyunju Shin and Bo Dai
Submissions from 2018
Back to the Future: Updating Logistics Service Customer Value through Green Transportation, Mauro Fracarolli Nunes, Camila Lee Park, Hyunju Shin, and Valentina Carbone
Customer Responses to the Point Management Strategy in the Occurrence of Customer Demotion, Hyunju Shin and Riza Casidy
Managing the Bright and Dark Sides of Humorous Response in Service Recovery, Hyunju Shin and Lindsay Larson
Comic Relief: The Impact of Humorous Response in Service Recovery on Brand Perceptions, Hyunju Shin and Lindsay R.L. Larson
Submissions from 2017
An Examination of the Antecedents and Consequences of Materialism for Indian Consumers, Rajesh Iyer, Jaqueline K. Eastman, Mitch Griffin, and Barry Babin
Utilitarian and Hedonic Shopping Behavior in the Face of Natural Disaster, Lindsay R.L. Larson and Hyunju Shin
Toward the Identification of Customer Retailer Nostalgia, Hyunju Shin and Janna M. Parker
Submissions from 2016
The Service Learning Faculty/Facilitator Relationship: Tips for a Successful Relationship, Moya L. Alfonso, Linda G. Mullen, and Wendy Denton
Online and In-Store Compulsive Buying Among Metrosexuals, and Other Male Consumers, Luther Trey Denton, Michael L. Thomas, Lindsay Larson, and Kathleen H. Gruben
Flipped Learning for a MBA Marketing Project, Jaqueline K. Eastman
Take-A-Stand: Looking at Super Bowl Event from a Media Planner’s Perspective, Jin-Woo Kim
Seeking Complex Health Services in the Age of Self-referral, Lindsay R.L. Larson and Dora E. Bock
Implementing Design-thinking Projects in the Sales Classroom, Lindsay R.L. Larson and Linda G. Mullen
The Impact of Shadowing Within a University Sales Program, Linda G. Mullen and Lindsay R.L. Larson
Retailer Collage: What is Your Relationship to Your Favorite Retailer?, Janna M. Parker and Hyunju Shin
The Effect of Sponsorship-Fit on Firm Reputation: Focus on the Role of Customer Attitude as a Mediator, Dongjun Rew and Jin-Woo Kim
Customer Responses to Service Failure in Direct and Indirect Harm Context, Hyunju Shin and Riza Casidy
No More Rose-Colored Lenses: A Comparative Study of University Students' Changing Perceptions of Sexual Harassment in the Workplace from 2006 to 2013, Stephanie R. Sipe, Lindsay R.L. Larson, Britton McKay, and Janet Moss
Submissions from 2015
Dealing with Difficult Co-Workers, Luther T. Denton and Constance Campbell
An Exploratory Look at Indian Millennials’ Media Perceptions, Rajesh Iyer, Jacqueline K. Eastman, Heather Monteiro, and Seema Singh Zokarkar
Social Media Marketing Use in Georgia’s Institutions of Higher Education, James Kelly, Lindsay Larson, and Luther Trey Denton
New Directions in Evolutionary Consumer Behavior, T. Andrew Poehlman, Lindsay R.L. Larson, Kaitlyn A. Kooi, and Nathanael S. Martin
Consumers’ Sustainability Perceptions: A Focus Downstream In The Supply Chain, Mertcan Tascioglu, Jacqueline K. Eastman, Dora Bock, Karl Manrodt, and C. David Shepherd
Submissions from 2014
The Impact of Gender, Perceived Knowledge, and Perceived Risk on Retirement Investment Decisions: An Exploratory Study, Dora E. Bock, Lindsay R.L. Larson, and Jacqueline K. Eastman
The Impact of Materialism on Feeling Financially Inadequate, Dora E. Bock, Lindsay R.L. Larson, and Jacqueline K. Eastman
Is Environmental Concern in Advertising Related to the State of the Economy? An Exploratory Study from the Wall Street Journal 2007-2011, Luther Trey Denton, Lindsay Larson, and Anni Rainio
Millennial Money Matters: The Impact of Knowledge and Perceived Risk on Retirement Investment Decisions, Jacqueline K. Eastman, Dora E. Bock, and Lindsay R.L. Larson
How Does Stock Market Respond to Advertising Rating? Evidence from Super Bowl Advertising, Jin-Woo Kim
Threatening Products and Threats to the Social Contract in Consumer Review Forums, Lindsay Larson and Luther T. Denton
Service Audit: Learning Going Beyond the Classroom Walls, Hyunju Shin
The Impact of Personalization Design and Compatibility of Past Experience on E-Banking Usage, May Wang, Stella Cho, and Luther Trey Denton
Submissions from 2013
Audubon Hill: a Relationship Marketing Case Study, Dora E. Bock and Lindsay R.L. Larson
The Relationship of Perceived Knowledge with Perceived Risk: an Exploratory Study, Jacqueline K. Eastman, Lindsay R.L. Larson, and Tyler Meharg
Effect of Movie Promotion during the Super Bowl on Valuation of Actors and Actresses, Jin-Woo Kim
Sentimental Social Roles and the Objects That Elicit Them: The Effect of Nostalgic Design on Consumers, Lindsay R.L. Larson and T. Andrew Poehlman
Let's Sashay with a Sales Manager: Interactive Learning in a Sales Management Class, Linda G. Mullen and Lindsay R.L. Larson
Growing Marketing Majors: From Sales Class to Sales Centers, Linda G. Mullen, Joel Whalen, Jimmy Peltier, Terry Loe, and Robert Erffmeyer
The Effect of Antecedent Mood on Customer Loyalty Intentions: A Mood by Gender Interaction, Michael L. Thomas, Lindsay R.L. Larson, and Linda G. Mullen
Submissions from 2012
Utilizing Technology Effectively to Improve Millenials Educational Performance, Maria E. Aviles and Jacqueline K. Eastman
Do the Olympics Create Sustained Increases in International Tourism?, Kathleen H. Gruben, Steven E. Moss, and Janet Moss
Does Movie Trailer Release during the Super Bowl Really Work? The Impact of Movie Promotion on Revenue and the Value of a Movie, Jin-Woo Kim and Traci H. Freling
Managing Upwards: Thinking Strategically about People Problems in the Workplace, Lindsay R.L. Larson
Interviewing the Fraudsters: An Update to the White-Collar Criminal Profile, Linda G. Mullen, Debra T. Sinclair, and Michael L. Thomas
Submissions from 2010
The Market Effect of Super Bowl Advertising During a Recession, Joan M. Wiggenhorn, Jacqueline K. Eastman, Rajesh Iyer, and Katy Armul
Submissions from 2009
The Google Online Marketing Challenge: A Learning Initiative, Linda G. Mullen
Successful Cause-Related Marketing Partnering as a Means to Aligning Corporate and Philanthropic Goals: An Empirical Study, Linda G. Mullen and Michael L. Thomas
Competing in the Age of Wal-Mart: A Boutique Business Case Study, Michael L. Thomas, Linda G. Mullen, and Michael P. McDonald
Submissions from 2008
Attribute Satiation - An Exploratory Analysis of the Construct, Linda G. Mullen and Hemant Patwardham
Submissions from 2007
Illegal Questioning: a Study of Marketing Students’ Recent Interview Experiences During Their Career Searches, Linda G. Mullen
Show Me the Money!, Linda G. Mullen and Dena Hale
Submissions from 2006
Where Do Bad Ethics Begin: A Study of Marketing Students' Early Impressions of Unethical Behavior in an Organization, Linda G. Mullen
Submissions from 2005
Course Management Systems in the Classroom: Available Software and Tools, Associated Benefits and Problems, and the Usage in a Variety of Settings - The Online Course, the Hybrid Course, and the Administrative Tool, Linda G. Mullen, Constance Campbell, and John Swearingen
From Birth to Death: The Evolution of a Recent Physicians' Hiring Practice, Linda G. Mullen and Kyle Hensel
