Marketing: Faculty Presentations (2005-2021)
About the Collection
Collection preserves presentations by current and former faculty and staff.
Need Help?
Have a question about GS Commons? Need additional description, text alternatives, or captions for GS Commons resources? Contact us or request accessible formats (opens in new tab).
from 2021
The Wrath of God: Exposure to the Authoritarian God Concept and Consumer Responses to Service Failure and Recovery, Riza Casidy, Hyunju Shin, and Shahin Sharifi
Luxury & Sustainability, Jacqueline K. Eastman
Developing a Measure of Inconspicuous Luxury Motivation, Jacqueline K. Eastman and Rajesh Iyer
Should a Luxury Brand’s Chatbot Use Emoticons?, Yuan Li and Hyunju Shin
from 2020
Corporate Social and Environmental Irresponsibilities in Supply Chains: Contamination and Damage of Intangible Resources, Mauro Fracarolli Nunes, Camila Lee Park, and Hyunju Shin
The Influence of Humor Appeal in Luxury Advertising, Hyunju Shin, Sukki Yoon, and Kacy Kim
from 2019
The Influence of Chatbot Humor on Customer Evaluations of Services, Isabella Bunosso, Hyunju Shin, and Lindsay Larson
The Picture of Luxury: Millennial's Relationship with Luxury Brands, Jacqueline K. Eastman, Hyunju Shin, and Kristen Ruhland
The Influence of Luxury Brands' Firm Engagement on Customer Engagement on Social Media: Structured Abstract, Xia Liu, Hyunju Shin, and Alvin C. Burns
Looking for a New Research Partner? Find Your Perfect "Researcher Match", Janna M. Parker and Hyunju Shin
Customer Reactions to Voluntary Use of Automated Service Interactions: Structured Abstract, Hyunju Shin and Bo Dai
from 2018
Back to the Future: Updating Logistics Service Customer Value through Green Transportation, Mauro Fracarolli Nunes, Camila Lee Park, Hyunju Shin, and Valentina Carbone
Customer Responses to the Point Management Strategy in the Occurrence of Customer Demotion, Hyunju Shin and Riza Casidy
Managing the Bright and Dark Sides of Humorous Response in Service Recovery, Hyunju Shin and Lindsay Larson
Comic Relief: The Impact of Humorous Response in Service Recovery on Brand Perceptions, Hyunju Shin and Lindsay R.L. Larson
from 2017
An Examination of the Antecedents and Consequences of Materialism for Indian Consumers, Rajesh Iyer, Jaqueline K. Eastman, Mitch Griffin, and Barry Babin
Utilitarian and Hedonic Shopping Behavior in the Face of Natural Disaster, Lindsay R.L. Larson and Hyunju Shin
Toward the Identification of Customer Retailer Nostalgia, Hyunju Shin and Janna M. Parker
from 2016
The Service Learning Faculty/Facilitator Relationship: Tips for a Successful Relationship, Moya L. Alfonso, Linda G. Mullen, and Wendy Denton
Online and In-Store Compulsive Buying Among Metrosexuals, and Other Male Consumers, Luther Trey Denton, Michael L. Thomas, Lindsay Larson, and Kathleen H. Gruben
Flipped Learning for a MBA Marketing Project, Jaqueline K. Eastman
Take-A-Stand: Looking at Super Bowl Event from a Media Planner’s Perspective, Jin-Woo Kim
Seeking Complex Health Services in the Age of Self-referral, Lindsay R.L. Larson and Dora E. Bock
Implementing Design-thinking Projects in the Sales Classroom, Lindsay R.L. Larson and Linda G. Mullen
The Impact of Shadowing Within a University Sales Program, Linda G. Mullen and Lindsay R.L. Larson
