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Submissions from 2017

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Utilitarian and Hedonic Shopping Behavior in the Face of Natural Disaster, Lindsay R.L. Larson and Hyunju Shin

Submissions from 2016

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The Service Learning Faculty/Facilitator Relationship: Tips for a Successful Relationship, Moya L. Alfonso, Linda G. Mullen, and Wendy Denton

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Online and In-Store Compulsive Buying Among Metrosexuals, and Other Male Consumers, Luther Trey Denton, Michael L. Thomas, Lindsay Larson, and Kathleen H. Gruben

Take-A-Stand: Looking at Super Bowl Event from a Media Planner’s Perspective, Jin-Woo Kim

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Seeking Complex Health Services in the Age of Self-referral, Lindsay R.L. Larson and Dora E. Bock

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Implementing Design-thinking Projects in the Sales Classroom, Lindsay R.L. Larson and Linda G. Mullen

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The Impact of Shadowing Within a University Sales Program, Linda G. Mullen and Lindsay R.L. Larson

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The Effect of Sponsorship-Fit on Firm Reputation: Focus on the Role of Customer Attitude as a Mediator, Dongjun Rew and Jin-Woo Kim

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No More Rose-Colored Lenses: A Comparative Study of University Students' Changing Perceptions of Sexual Harassment in the Workplace from 2006 to 2013, Stephanie R. Sipe, Lindsay R.L. Larson, Britton McKay, and Janet Moss

Submissions from 2015

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Social Media Marketing Use in Georgia’s Institutions of Higher Education, James Kelly, Lindsay Larson, and Luther Trey Denton

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New Directions in Evolutionary Consumer Behavior, T. Andrew Poehlman, Lindsay R.L. Larson, Kaitlyn A. Kooi, and Nathanael S. Martin

Submissions from 2014

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The Impact of Gender, Perceived Knowledge, and Perceived Risk on Retirement Investment Decisions: An Exploratory Study, Dora E. Bock, Lindsay R.L. Larson, and Jacqueline K. Eastman

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The Impact of Materialism on Feeling Financially Inadequate, Dora E. Bock, Lindsay R.L. Larson, and Jacqueline K. Eastman

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Is Environmental Concern in Advertising Related to the State of the Economy? An Exploratory Study from the Wall Street Journal 2007-2011, Luther Trey Denton, Lindsay Larson, and Anni Rainio

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Millennial Money Matters: The Impact of Knowledge and Perceived Risk on Retirement Investment Decisions, Jacqueline K. Eastman, Dora E. Bock, and Lindsay R.L. Larson

How Does Stock Market Respond to Advertising Rating? Evidence from Super Bowl Advertising, Jin-Woo Kim

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Threatening Products and Threats to the Social Contract in Consumer Review Forums, Lindsay Larson and Luther T. Denton

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The Impact of Personalization Design and Compatibility of Past Experience on E-Banking Usage, May Wang, Stella Cho, and Luther Trey Denton

Submissions from 2013

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Audubon Hill: a Relationship Marketing Case Study, Dora E. Bock and Lindsay R.L. Larson

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The Relationship of Perceived Knowledge with Perceived Risk: an Exploratory Study, Jacqueline K. Eastman, Lindsay R.L. Larson, and Tyler Meharg

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Effect of Movie Promotion during the Super Bowl on Valuation of Actors and Actresses, Jin-Woo Kim

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Sentimental Social Roles and the Objects That Elicit Them: The Effect of Nostalgic Design on Consumers, Lindsay R.L. Larson and T. Andrew Poehlman

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Let's Sashay with a Sales Manager: Interactive Learning in a Sales Management Class, Linda G. Mullen and Lindsay R.L. Larson

Growing Marketing Majors: From Sales Class to Sales Centers, Linda G. Mullen, Joel Whalen, Jimmy Peltier, Terry Loe, and Robert Erffmeyer

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The Effect of Antecedent Mood on Customer Loyalty Intentions: A Mood by Gender Interaction, Michael L. Thomas, Lindsay R.L. Larson, and Linda G. Mullen

Submissions from 2012

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Do the Olympics Create Sustained Increases in International Tourism?, Kathleen H. Gruben, Steven E. Moss, and Janet Moss

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Does Movie Trailer Release during the Super Bowl Really Work? The Impact of Movie Promotion on Revenue and the Value of a Movie, Jin-Woo Kim and Traci H. Freling

Managing Upwards: Thinking Strategically about People Problems in the Workplace, Lindsay R.L. Larson

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Interviewing the Fraudsters: An Update to the White-Collar Criminal Profile, Linda G. Mullen, Debra T. Sinclair, and Michael L. Thomas

Submissions from 2009

The Google Online Marketing Challenge: A Learning Initiative, Linda G. Mullen

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Successful Cause-Related Marketing Partnering as a Means to Aligning Corporate and Philanthropic Goals: An Empirical Study, Linda G. Mullen and Michael L. Thomas

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Competing in the Age of Wal-Mart: A Boutique Business Case Study, Michael L. Thomas, Linda G. Mullen, and Michael P. McDonald

Submissions from 2008

Attribute Satiation - An Exploratory Analysis of the Construct, Linda G. Mullen and Hemant Patwardham

Submissions from 2007

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Illegal Questioning: a Study of Marketing Students’ Recent Interview Experiences During Their Career Searches, Linda G. Mullen

Show Me the Money!, Linda G. Mullen and Dena Hale

Submissions from 2006

Where Do Bad Ethics Begin: A Study of Marketing Students' Early Impressions of Unethical Behavior in an Organization, Linda G. Mullen

Submissions from 2005

Course Management Systems in the Classroom: Available Software and Tools, Associated Benefits and Problems, and the Usage in a Variety of Settings - The Online Course, the Hybrid Course, and the Administrative Tool, Linda G. Mullen, Constance Campbell, and John Swearingen

From Birth to Death: The Evolution of a Recent Physicians' Hiring Practice, Linda G. Mullen and Kyle Hensel