Marketing: Faculty Publications
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Collection preserves publications by current and former faculty and staff.
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from 2016
Taking off the Blinders: A Comparative Study of University Students’ Changing Perceptions of Gender Discrimination in the Workplace From 2006 to 2013, Stephanie Sipe, Lindsay Larson, Britton McKay, and Janet Moss
The Impact of Extra-Relational Factors and Negotiation Strategy Expectation Violations on Ongoing Buyer-Supplier Relationships, Stephanie Thomas, Jacqueline K. Eastman, and Monique Murfield
from 2015
The Effects of Harm Directions and Service Recovery Strategies on Customer Forgiveness and Negative Word-of-Mouth Intentions, Riza Casidy and Hyunju Shin
Conceptualizing a Model of Status Consumption Theory: An Exploration of the Antecedents and Consequences of the Motivation to Consume for Status, Jacqueline K. Eastman and Kevin L. Eastman
The Impact of Unethical Reasoning on Academic Dishonesty: Exploring the Moderating Effect of Social Desirability, Rajesh Iyer and Jacqueline K. Eastman
The Impact of Cognitive Age on Materialism, Status Consumption, and Brand Loyalty for the Indian Elderly Consumer: An Exploratory Study, Rajesh Iyer, Jacqueline K. Eastman, and Ruppal Sharma
Assessing Stock Market Response to the Release of Ad Meter Rankings of Super Bowl TV Commercials, Jin-Woo Kim, Luther Trey Denton, and Yin-Tien Wang
Collegiality in Business Schools: Development of a Collegiality Measure and Evaluations of Its Implications, Morgan P. Miles, C. David Shepherd, Jacob M. Rose, and Mark Dibben
Validating the Reduced Burnout Scale and Sequencing of Burnout, Brian N. Rutherford, C. David Shepherd, and Armen Tashchian
Unintended Consequences of Starting an SCM Logistics and Transportation Doctoral Program: Lessons Learned, Stephen M. Rutner, C. David Shepherd, and Paige Rutner
Negotiation Strategy Impact on Supply Chain Relationships, Stephanie Thomas, Karl Manrodt, and Jacqueline K. Eastman
The Impact of Relationship History on Negotiation Strategy Expectations: A Theoretical Framework, Stephanie P. Thomas, Karl B. Manrodt, and Jacqueline K. Eastman
from 2014
The State of Salesperson Burnout Research and Scaling, Scott C. Ambrose, Brian N. Rutherford, C. David Shepherd, and Armen Taschian
Boundary Spanner Multi-Faceted Role Ambiguity and Burnout: An Exploratory Study, Scott C. Ambrose, Brian N. Rutherford, C. David Shepherd, and Armen Tashchian
The Impact of Economic Perceptions on Status Consumption: An Exploratory Study of the Moderating Role of Education, Dora E. Bock, Jacqueline K. Eastman, and Benjamin P. McKay
The Impact of Gender, Perceived Knowledge, and Perceived Risk on Retirement Investment Decisions: An Exploratory Study, Dora E. Bock, Lindsay Larson, and Jacqueline K. Eastman
Millennial Money Matters: The Impact of Perceived Knowledge and Perceived Risk on Retirement Investment Decisions, Jacqueline K. Eastman, Dora E. Bock, and Lindsay Larson
The Role of Involvement on Millennials' Mobile Technology Behaviors: The Moderating Impact of Status Consumption, Innovation and Opinion Leadership, Jacqueline K. Eastman, Rajesh Iyer, Sara Liao-Troth, Donnie F. Williams, and Mitch Griffin
Sweet Peas Stitchery: A Case of a Start-Up Merchandiser – Part A, Kathleen Gruben and Leslie Fletcher
Millennials' Media Attitudes and Use: The Impact of Extroversion and Introversion, Rajesh Iyer, Heather Monteiro, Jacqueline K. Eastman, and Heidi Rottier
Assessing Advertising Efficiency: The Case of Super Bowl Advertising, Jin-Woo Kim
eWOM Watchdogs: Ego-threatening Product Domains and the Policing of Online Product Reviews, Lindsay Larson and Luther Trey Denton
International Tourism and the Olympics: The Legacy Effect, Steven E. Moss, Kathleen H. Gruben, and Janet Moss
Medical Advertising on Demand: A Content Analysis of YouTube Direct-to-Consumer Pharmaceutical Advertisements, James A. Muncy, Rajesh Iyer, and Jacqueline K. Eastman
UCPERF: An Urgent Care Patient Satisfaction Instrument, Hong Qin, Victor R. Prybutok, Daniel A. Peak, and Kwabena G. Boakye
