Marketing: Faculty Publications
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Collection preserves publications by current and former faculty and staff.
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from 2009
Interactive Technology in the Classroom: An Exploratory Look at Its Use and Effectiveness, Jacqueline K. Eastman, Rajesh Iyer, and Kevin Eastman
Understanding Internet Shoppers: An Exploratory Study, Jacqueline K. Eastman, Rajesh Iyer, and Cindy H. Randall
Understanding Internet Shoppers: An Exploratory Study, Jacqueline K. Eastman, Rajesh Iyer, and Cindy H. Randall
Economic Expectations For the Holiday Season: A Comparison of Retailer Versus Consumer Perceptions, Jacob Forehand, Jacqueline K. Eastman, and Benjamin P. McKay
Designing Process-oriented Guided-inquiry Activities: a New Innovation for Marketing Classes, Dena Hale and Linda G. Mullen
Introducing Leadership Styles in a PBL Exercise, Linda G. Mullen and Michael L. Thomas
An Exploratory Investigation of the Periodic Performance Evaluation Process for Marketing Faculty: A Comparison of Doctoral Granting and Non-Doctoral Granting Universities, C. David Shepherd, Susan S. Carley, and Randy S. Stuart
Strategic Sales Conversations as a Foundation for Effective Partnership Selling, C. David Shepherd, Morgan P. Miles, and Linda S. Munilla
The Creole Connection: What Happens Next?, Michael L. Thomas and Linda G. Mullen
from 2008
The Effect of Promotions on Attendance at Major League Baseball Games, Anthony Barilla, Kathleen H. Gruben, and William B. Levernier
To Be Or Not To Be: That Isn't the Questions! An Empirical Look at On-Line Vs. Traditional Brick and Mortar Courses at the University Level, Dennis Bristow, C. David Shepherd, Michael Humphreys, and Michael Ziebell
The Introduction of Non-Native Species to Marine Environs: An Unintended and Hidden Consequence of International Shipping, Luther Trey Denton and Karl B. Manrodt
Coastal Conservation Association: Reeling in New Members, Luther Trey Denton, Michael P. McDonald, and Russell Kent
Book Review of Predictably Irrational: The Hidden Forces That Shape Our Decisions, Jacqueline K. Eastman
The Impact Of Unethical Reasoning On Different Types Of Academic Dishonesty: An Exploratory Study, Jacqueline K. Eastman, Rajesh Iyer, and Timothy H. Reisenwitz
Academic Dishonesty: An Exploratory Study Examining Whether Insurance Students Are Different From Other College Students, Kevin Eastman, Jacqueline K. Eastman, and Rajesh Iyer
Academic Dishonesty: An Exploratory Study Examining Whether Insurance Students Are Different From Other College Students, Kevin Eastman, Jacqueline K. Eastman, and Rajesh Iyer
ACRA Charrette: The Ultimate Learning Experience, Kathleen H. Gruben
The Impact of Cognitive Age on Seniors’ Lifestyles, Rajesh Iyer, Timothy H. Reisenwitz, and Jacqueline K. Eastman
The Impact of Cognitive Age on Seniors’ Lifestyles, Rajesh Iyer, Timothy H. Reisenwitz, and Jaqueline K. Eastman
KIVA: Peer to Peer Microfinance and the Stimulus of Entrepreneurship, Morgan Miles, Jaqueline K. Eastman, and Jacqueline K. Eastman
A Student Remembers - Perceptions 30 Years Later, Linda G. Mullen and Katherine B. Frazier
Developing Entrepreneurial Competencies: A Student Organization Business, L. Wayne Plumly, Leisa L. Marshall, Jacqueline K. Eastman, Rajesh Iyer, Kenneth L. Stanley, and John Boatwright
Suggestions for Successfully Establishing a University Selling Center, C. David Shepherd
Suggestions for Successfully Establishing a University Selling Center, C. David Shepherd and Jacqueline K. Eastman
