Marketing: Faculty Publications
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Collection preserves publications by current and former faculty and staff.
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from 2014
The Effect of Antecedent Mood on Customer Loyalty Intentions: a Mood by Gender Interaction, Michael L. Thomas, Lindsay R.L. Larson, and Linda Greef Mullen
from 2013
Exploring the Relationship between Gratitude and Economic Perceptions, Dora E. Bock, Jacqueline K. Eastman, and Benjamin P. McKay
The Impact of Economic Perceptions on Status Consumption: An Exploratory Study of the Moderating Role of Education, Dora E. Bock, Benjamin P. McKay, and Jacqueline K. Eastman
Determinants in Online MBA Program Selection: An Exploratory Study, Jacqueline K. Eastman, Joseph Bocchi, and Danielle N. Rydzewski
The Impact of Involvement on Millennials' Mobile Technology Behaviors: The Moderating Impact of Status Consumption, Innovation, and Opinion Leadership, Jacqueline K. Eastman, Rajesh Iyer, Sara Liao-Troth, and Donnie F. Williams
The Impact of Status Consumption on Shopping Styles: An Exploratory Look at the Millennial Generation, Jacqueline K. Eastman, Rajesh Iyer, and Stephanie P. Thomas
Incivility in Academe: Strategies for Managing High-Performing Instigators, Feruzan Irani Williams, Constance Campbell, and Luther T. Denton
Incivility in Academe: What if the Instigator Is a High Performer?, Feruzan Irani Williams, Constance Campbell, and Luther T. Denton
Does Movie Trailer Release during the Super Bowl Really Work? The Impact of Movie Promotion on Revenue and Value, Jin-Woo Kim
The Secret Sauce for Super Bowl Advertising: What Makes Marketing Work in the World’s Most Watched Event?, Jin-Woo Kim and Traci H. Freling
Do Advertising Efficiency and Brand Reputation Matter: Evidence from Super Bowl Advertising, Jin-Woo Kim, Traci H. Freling, and Jacqueline K. Eastman
Audubon Hill: a Relationship Marketing Case Study, Lindsay R.L. Larson and Dora E. Bock
Exploring the Relationship between Emotional Intelligence and Salesperson Creativity, Felicia G. Lassk and C. David Shepherd
from 2012
Utilizing Technology Effectively to Improve Millennials' Educational Performance: An Exploratory Look at Business Students' Perceptions, Maria E. Aviles and Jacqueline K. Eastman
Effectively Serving the Needs of the Millennial Marketing Student: The Product Life Cycle Approach to Class Organization, Jacqueline K. Eastman, Maria E. Aviles, and Mark D. Hanna
The Relationship between Cognitive Age and Status Consumption: An Exploratory Look, Jacqueline K. Eastman and Rajesh Iyer
The Impact of Shopping Styles on Status Consumers: An Exploratory Look at the Millennial Generation, Jacqueline K. Eastman, Rajesh Iyer, and Stephanie P. Thomas
The Impact of Generational Cohorts on Status Consumption: An Exploratory Look at Generational Cohort and Demographics on Status Consumption, Jacqueline K. Eastman and Jun Liu
Visual Fluency and the Consumer Experience, Lindsay R.L. Larson
Mental Modes: Priming of Expertise-based Dispositions in Expertise-unrelated Contexts, Lindsay R.L. Larson, Ezequiel Morsella, and John A. Bargh
Linking Performance Outcomes to Salesperson Organizational Citizenship Behavior in an Industrial Sales Setting, Greg W. Marshall, William C. Moncrief, Felicia G. Lassk, and C. David Shepherd
Interviewing the Fraudsters: An Update to the Male White-Collar Criminal Profile, Linda G. Mullen, Debra Sinclair, and Michael L. Thomas
Using Classroom Response Technology to Create an Active Learning Environment in Marketing Class, James A. Muncy and Jacqueline K. Eastman
Using Classroom Response Technology to Create an Active Learning Environment in Marketing Classes, James A. Muncy and Jacqueline K. Eastman
from 2011
To Be or Not to Be: That Isn't the Question! An Empirical Look at Online versus Traditional Brick-and-Mortar Courses at the University Level, Dennis Bristow, C. David Shepherd, Michael Humphreys, and Michael Ziebell
