Marketing: Faculty Publications
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Collection preserves publications by current and former faculty and staff.
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from 2008
Business Faculty Perceptions of Positive and Negative Student Behaviors, C. David Shepherd, Kathy D. Shepherd, and Sheb true
from 2007
Book Review of Super Crunchers: Why Thinking-By-Numbers is the New Way to be Smart , Jacqueline K. Eastman
Academic Dishonesty as a Multidimensional Construct and Its Impact on Unethical Behavior, Rajesh Iyer and Jacqueline K. Eastman
Illegal Questioning: a Study of Marketing Students’ Recent Interview Experiences During Their Career Searches, Linda G. Mullen, Ramendra Thakur, and Kyle Hensel
The Elderly and the Internet: An Updated Look of Their Internet Use and How It Is Impacted by Nostalgia Proneness, Innovativeness, and Risk Aversion, Timothy H. Reisenwitz; Rajesh Iyer; David B. Kuhlmeier,; and Jacqueline K. Eastman
from 2005
Volunteering: A Comparison of the Motivations of Collegiate Students Attending Different Types of Institutions, David J. Burns, Mark Toncar, Cynthia Anderson, Cassandra Wells, Jeffrey Fawcett, and Kathleen H. Gruben
from 2003
The Art of Gift Giving: Ethically Cultivating Business Relationships in China, Allen K.K. Chan, Luther Trey Denton, and Alex S.L. Tsang
Small Retailing Abroad: A Snapshot of Lessons from Our Neighbors to the South, Kathleen H. Gruben
The Independent Rep as a Source of Competitive Advantage: An Actionable Scale for Rep Selection, Kathleen H. Gruben and Barbara J. Coe
Space Center Souvenirs: Ethical Decision Making in the Aftermath of a National Disaster, Kathleen H. Gruben and Leslee N. Higgins
Cross Cultural Experiential Simulation in the Global Marketing Classroom: Bafa-Bafa and Its Variants, Cathy Owens Swift and Luther Trey Denton
from 2000
Cheating Goes High Tech: Online Term Paper Mills, Constance Campbell, Cathy Owens Swift, and Luther Trey Denton
Cheating via Online Paper Mills in Logistics Education, Kathleen H. Gruben, Cathy Owens Swift, and Luther Trey Denton
Gender Differences in Weighting of Supplier Selection Criteria, Cathy Owens Swift and Kathleen H. Gruben
from 1998
Japanese Managerial and Organizational Learning, J. Bernard Keys, Robert A. Wells, and Luther Trey Denton
Cheating, Internet Style: Guarding Against Online Term Paper Mills, Cathy Owens Swift, Luther Trey Denton, and Sarath A. Nonis
from 1996
Merchant Vessel Chartering and Operation in International Trade: Ethical and Safety Issues, Cameron Williams and Luther Trey Denton
from 1995
National Stereotypes and Product Evaluations about Japan and the United States: A Hong Kong Perspective, Wah-Leung Cheung and Luther Trey Denton
Food Selection and Consumption in Chinese Markets: An Overview, Luther Trey Denton and Xia Kaixuan
from 1994
Teaching about Sexual Harassment Issues: A Sales Management Approach, Luther Trey Denton and Cathy Owens Swift
The Japanese Management Theory Jungle - Revisited, J. Bernard Keys, Luther Trey Denton, and Thomas R. Miller
from 1992
Using Product Positioning Strategies to Establish National Images: An Exercise Using Current International Events in the Marketing Classroom, Luther Trey Denton
