Marketing: Faculty Publications
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Collection preserves publications by current and former faculty and staff.
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from 2011
The Impact of Generational Cohorts on Status Consumption: An Exploratory Look, Jacqueline K. Eastman
Perceptions of Status Consumption and the Economy, Jacqueline K. Eastman and Kevin L. Eastman
Perceptions of Status Consumption and the Economy, Jacqueline K. Eastman and Kevin L. Eastman
Business Students' Perceptions, Attitudes, and Satisfaction with Interactive Technology: An Exploratory Study, Jacqueline K. Eastman, Rajesh Iyer, and Kevin L. Eastman
Improving Undergraduate Student Satisfaction with the Consumer Behavior Course: Will Interactive Technology Help?, Jacqueline K. Eastman, Rajesh Iyer, and Kevin L. Eastman
Incivility in Academe: What if the Instigator is a High Performer?, Feruzan Irani Williams, Constance Campbell, and Luther T. Denton
Incivility in Academe: What if the Instigator is a High Performer?, Feruzan Irani Williams, Constance Campbell, and Luther T. Denton
Competing in the Age of Wal-Mart: A Boutique Business Case Study, Linda G. Mullen, Michael L. Thomas, and Michael P. McDonald
Negotiation Preparation Differences in Selling Situations: Collaborative versus Competitive Expectations, Robert M. Peterson and C. David Shepherd
Sales Manager Training Practices in Small and Large Firms, C. David Shepherd, Geoffrey L. Gordon, Rick E. Ridnour, Dan C. Weilbaker, and Brian Lambert
An Investigation of the Job Burnout Syndrome in Personal Selling, C. David Shepherd, Armen Tashchian, and Rick E. Ridnour
Increased Word-of-Mouth via Strategic Cause-Related Marketing, Michael L. Thomas, Linda G. Mullen, and John P. Fraedrich
Successful Cause-Related Marketing Partnering as a Means to Aligning Corporate and Philanthropic Goals: An Empirical Study, Michael L. Thomas, Linda G. Mullen, and John P. Fraedrich
from 2010
Book Review of Buyology: The Truth and Lies About Why We Buy, Jacqueline K. Eastman
Consumer Perceptions of Community Banks: An Exploratory Study, Jacqueline K. Eastman, Wendy L. Denton, Michael L. Thomas, and Luther Trey Denton
The Short-Term Impact of Super Bowl Advertising on Stock Prices: An Exploratory Event Study, Jacqueline K. Eastman, Rajesh Iyer, and Joan M. Wiggenhorn
Examining Retailer and Consumer Perceptions in Determining Economic Expectations, Jacqueline K. Eastman, Benjamin P. McKay, and Jacob Forehand
The Fashion Conscious Mall Shopper: An Exploratory Study, Rajesh Iyer and Jacqueline K. Eastman
White-Collar Crime and its Application to Business Ethics, Linda G. Mullen, John P. Fraerich, and Suzanne Nasco
Preparing to Negotiate: An Exploratory Analysis of the Activities Comprising the Pre-Negotiation Process in a Buyer-Seller Interaction, Robert M. Peterson and C. David Shepherd
Important Characteristics in an MBA Program: The Perceptions of Online MBA Students, Danielle N. Rydzewski, Jacqueline K. Eastman, and Joseph Bocchi
Important Characteristics in an MBA Program: The Perceptions of Online MBA Students, Danielle N. Rydzewski, Jacqueline K. Eastman, and Joseph Bocchi
Entrepreneurial Burnout: Exploring Antecedents, Dimensions, and Outcomes, C. David Shepherd, Gaia Marchisio, Sussie C. Morrish, Jonathan H. Deacon, and Morgan P. Miles
The Market Effect of Super Bowl Advertising During a Recession, Joan M. Wiggenhorn, Jacqueline K. Eastman, Rajesh Iyer, and Katy Armul
from 2009
Dementors in Our Midst: Managing the Highly Productive but Morale-Killing Employee, Luther Trey Denton and Constance Campbell
