Association of Marketing Theory and Practice Proceedings 2010

The Association of Marketing Theory and Practice is an international academic marketing conference that focuses on bringing together both academic theory and real world marketing practices. We encourage the participation of both business professors and business managers in our annual conference and our affiliated journal. Our conference aims for an encouraging, collegial environment in which faculty and students as well as practitioners can share ideas, build research streams, and develop partnerships for future projects.

The AMTP Proceedings for 2010 are archived in this collection. The abstract or full paper is included with the record as provided by the AMTP Proceedings editors.

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Submissions from 2010

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The "Perfect" Service-Learning Class Project: Implications for the SELEB Scale, Cynthia Anderson, Jane M. Reid, and Mark Toncar

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Gift Cards and Gift Giving: Research Notes from the Field, Melek Meral Meral Anitsal, Ismet Anitsal, and Sara E. Taylor

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Effectiveness of Price Bundling in an Entertainment Setting, Raj Arora and Charles R. Stoner

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The Portrayal of Native American Stereotypes: A Semiotic Analysis of Sports Logos Overtime, May Aung, Jordana King, Kyle Kivimaki, Ryan Kolten, Scott McCreary, Kevin O'Doherty, and Alyssa Rodrigo

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TThe Effect of Acculturation on Franchise Relationships, Sally Baalbaki

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Student Evaluations of Academic Integrity and Business Behaviors in Private and Public Universities, Stephen S. Batory, Anne H. Batory, and Dean Frear

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College Students' Choice Criteria of Retail Banks, Charles Blankson and Trang Phuc Tran

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Interpreting a Case of Outsourcing Shift-gears in the Car Industry Using Different Theorys Simultaneously, Henrik Blomgren

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Does the Degree of Internationalization Moderate the Market Orientation-Performance Relationship?, Ed Bruning

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Loyalty Cards: a Review of the Research and Suggestions for Future Research, David J. Burns

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Ethics in Retail Buying and Sales: Perceptions of Future Retail Personnel, David J. Burns

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The Perks and Problems of Being Department Chair, David J. Burns, Stephen S. Batory, John Lanasa, and Chris Manolis

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Business Literature: A Cross-Disciplinary Approach to Marketing Education, Nancy L. Bush

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Dimensions of Event Quality Associated with High School Football Games: Scale Development, Kevin K. Byon, Matthew Ziemnik, Eddie Lam, and James J. Zhang

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Business Programs in Study Abroad: a Reconsideration, Susan Carley, Randy S. Stuart, and M. P. Dailey

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Preparation for an International Sport Event: The Promotional Strategies of 2009 Kaohsiung World Games, Steve Shih-Chia Chen, Ronald Dick, Ashley McNabb, and Yin-chu Tseng

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Collegiate Basketball Season-Ticket Holders’ Purchasing Motivation and Interests, Steve Shih-Chia Chen and Jennifer Mark

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Evidence of Sustainability Communication in Major League Baseball: A Website Analysis, Dorene Ciletti, John Lanasa, Diane Ramos, Ryan Luchs, and Junying Lou

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Using Diffusion of Innovation Theory to Help Predict the Adoption of New Technologies in Retailing, Richard Clodfelter

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The Lifeblood Model: the Power of Trust in E-commerce Communication, Miles Clinton Coleman

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Revolutionizing the Market: Electronic Branding Strategies Within NCAA FBS Athletic Departments, Coyte G. Cooper, Richard M. Southall, and Matthew Cooper

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Budgeting in a Chaotic Economic Environment ... Factors Leading to Improvement, Nancy Coulmas

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Marketing Part-time MBA Programs: Understanding the Need for and Dimensions of Flexibility, Lynn C. Dailey

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A Tale of Two Worlds: A Second Life for Higher Education?, Daniel DeMaiolo and Donna Walsh

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Expert to Matrix Learning: A Comparison of Graduate versus Undergraduate, Renee Fontenot

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Provider and Customer Response to the Service Environment: a Field Experiment, Kendra Fowler and Eileen Bridges

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The Nexus of Payroll, Performance, Ticket Prices, and Attendance in MLB, Sam Fullerton

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Attitudes towards Consumer Transgressions in the Marketplace, Sam Fullerton and Larry Neale

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A Logo Selection Method, Tulay Girard and Michelle Pope

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Why Do Shoppers Shop?, Ronald E. Goldsmith, Leisa Reinecke Flynn, and Ronald A. Clark

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Brand Engagement and Consumer Innovativeness, Ronald E. Goldsmith, Leisa Reinecke Flynn, and Felipe Korzenny

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Sporting Change: Greening the Ballpark, Steve Greenberg, Anthony Taormina, and Robert Sroufe

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Product Placement and its Influence on Children, Simon Hudson and Charlene Elliott

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Why Hispanic Women Wear What They Wear, Maria-Gracia Inglessis

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Retail Prejudice: Does Marketplace Color Really Matter?, Sacha Joseph-Mathews

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Automated Marketing: a Narrow Focus on Technology or an Emerging Business Philosophy?, Edward Kasabov

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Customer Compliance Through Automated Marketing in Higher Education Practice, Edward Kasabov

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Successful Strategising Through Customer Exclusion, Edward Kasabov and Alex Warlow

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The Role of Cognitive Dissonance in a Service Setting, Young (Sally) K. Kim

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Business Consulting: a Marketing Strategy for the Entrepreneur, Anne Marie Klein

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Sample Frames Vs. Data Quality: When Research Panels Are from a Client and a Research Firm, Michael Latta

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A Successful International Joint Venture: Exploring the Critical Success Factors of Starbucks Korea, Kyuho Lee, Melih Madanoglu, and Jae-Youn Ko

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The Evolving Role and Responsibilities of IS Managers in Logistics, Stephen LeMay, Dave McMahon, Jeffery A. Periatt, and Jon Carr

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The Influence of Increasing Transaction Price to Facilitate Direct Charitable Contribution on Consumer Product Choice, Michael Levens

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A Study of Market Segmentation in High-tech Startup Ventures, Alan D. Lish

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An Investigation of the Relationships Among Market Power, Industry Concentration and Industry Share, Rick Mathisen and Tom Miller

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Exploring B2B Brand Equity: Beyond the Traditional Models, Rick Mathisen and Michael Musante

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Rebates and Reward Programs: Conflicting Drivers, Michael McCall, Clay Voorhees, Carol L. Bruneau, and Aimee Dars Ellis

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Implementing the Customer Relationship Paradigm in Sports Marketing, Lynn W. McGee

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The Lighter Side of Darkness: B-School Management and Succession, Lydia A. McKinley-Floyd and Melvin T. Stith

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Are Nonprofits Choosing the Right Type of Website, Dave McMahon and Samuel Seaman

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Differences in Online Social Media Mavens: the Gender Gap, Tyra Mitchell, Deborah H. Lester, R. Keith Tudor, and Dolly D. Loyd

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The Psychodynamic Limits of Fractured Relationships: When Emotional Tensile Strength is Broken, Mary F. Mobley and Micheal C. Mobley

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Providing Consistent Service at the Concessions Stand: a Potential Problem, Mark Nagel

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Identifying Potential Student Blood Donors by Personality Traits, Harold Ogden, Brian Mascarenhas, Milen Minchev, Emilie Pelletier, and Ryan Slanley

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A Comparative Analysis of Retail Store Image: Wal-Mart and Dillards, Charles E. Pettijohn, Linda S. Pettijohn, A J. Taylor, and Andrew J. Newman

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Self-Efficacy and its Relation to Sales Outcomes, Charles E. Pettijohn and Allen Schaefer

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At the Intersection of Politics & Consumption: A Review of Ethical Shopping in America, Julie M. Pharr

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Implications of Contemporary Leadership Models on Sales Management, Ellen M. Raineri

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Organizational Ethics: The Ethical Beliefs of Marketing Managers in Trinidad and Tobago, Mohammed Y. A. Rawwas

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Utilizing the Innovative Leadership Behavior Inventory and Relationship Marketing as Critical Elements for Teaching/Learning Entrepreneurial Leadership (EL), Howard F. Rudd Jr., John E. Clarkin, Thomas Kent, and Robert J. Brinson Sr

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The Role of Trust in Today’s Extended Enterprise, Ken Saban and Michaela Ann Noakes

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Organization Structure and Service Capabilities as Predictors of Supply Chain Performance: B2B Seller’s Perspective, Harash J. Sachdev and G. Russell Merz

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Fitting X-bar Chart to the Traditional Transaction Surveys Analysis, Usama A. Saleh

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A Fighting Chance: The Struggle of a Historically Black College Athletic Program, James W. Satterfield

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Municipalities and University Athletic Departments: The Collaborative Funding of Capital Improvement Projects, James W. Satterfield, Tony Franklin, Jennifer Horace, April Flint, and Mike Godfrey

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Practitioner Implications on Sample Frame for Single Language Products, Joe Schwartz

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The Role of Recovery Marketing to Recapture a Sport Market over the Past Decade: From Travel and Tourism to Professional and Amateur Sport Business, Eric C. Schwarz

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Service-Learning Partnerships in Marketing Education: A Case Study in a Sales Management Course, Doris M. Shaw

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Assessing Sport-Sales Training Effectiveness: Development of a Baseline Sample, Richard M. Southall

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Prisoner Recidivism: A Question for Social Marketing, Joseph R. Stasio Jr.

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Retiring Workers Could Present a Problem for Marketers, Even in a Recession, Eileen D. Weisenbach Keller and Doris M. Shaw

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Projecting Integrity: Online Branding for Nonprofits, Lisa Witzig and Perry Haan

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The Impacts of Contextual Cues on the Effects of Brand Extension, Bob Wu and Joseph W. Chang

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The Effect of Culture on Consumers’ Attitude Towards Online Shopping, Atefeh Yazdanparast

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Spirituality: A Multidimentional Construct and Its Implications for Marketing, Emna Zouari