Document Type
Conference Proceeding
Conference Track
Marketing Education/ The Dynamic Business School
Publication Date
2010
Abstract
The focus of this paper will be on utilizing the five-factor Leader Behavior Inventory (LBI) as the structure, and various teaching or learning pedagogy and related processes and relationships as the intervening variables in order to help entrepreneurs assess then enhance their potential leadership behavior. In turn, this should foster the decision process necessary to accomplish enterprise building or organizational development thus enhancing the cycle time for critical change. Should the LBI and associated assessment tools and processes indicate such, the best practice strategies may involve bringing in professional management, slowing the growth of the enterprise to allow for leadership development, or an appropriate exit strategy.
Copyright Statement / License for Reuse
Digital Commons@Georgia Southern License
Recommended Citation
Rudd, Howard F. Jr.; Clarkin, John E.; Kent, Thomas; and Brinson, Robert J. Sr, "Utilizing the Innovative Leadership Behavior Inventory and Relationship Marketing as Critical Elements for Teaching/Learning Entrepreneurial Leadership (EL)" (2010). Association of Marketing Theory and Practice Proceedings 2010. 80.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2010/80
About the Authors
Howard Rudd received his Ph.D. in Management from Texas Tech University. He is the Founding Dean/Dean Emeritus and the Bank of America Teaching Professor at the College of Charleston.
John Clarkin received his Ph.D. in Entrepreneurship from the University of Stirling. He is an Associate Professor of Entrepreneurship and Director of the Tate Center for Entrepreneurship at the College of Charleston.
Tom Kent received his Ph.D. in Organizational Psychology from Case Western Reserve University. He is an Associate Professor of Management at the College of Charleston.
Robert Brinson received his MBA from the University of Chicago. He is an Executive -in-Residence and retired entrepreneur. He team teaches Entrepreneurial Leadership at the College of Charleston and is co-developer of fiscal.