Document Type
Conference Proceeding
Conference Track
Panels and Special Sessions
Publication Date
2010
Abstract
The Special Session will address factors that lead to the disintegration of once strong partnerships and alliances and outline the psychodynamic limits that lead to fractured relationships. Behavioral constructs employed in a psychiatric medicine setting will be discussed relative to their heuristic value in strategic relationship management setting. Further, the concept of emotional tensile strength will be explored.
Copyright Statement / License for Reuse
Digital Commons@Georgia Southern License
Recommended Citation
Mobley, Mary F. and Mobley, Micheal C., "The Psychodynamic Limits of Fractured Relationships: When Emotional Tensile Strength is Broken" (2010). Association of Marketing Theory and Practice Proceedings 2010. 1.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2010/1
