Are Nonprofits Choosing the Right Type of Website

Authors

• Dave McMahon, Pepperdine UniversityFollow
• Samuel SeamanFollow

Document Type

Conference Proceeding

Conference Track

Service Marketing/ Non-Profit Marketing/ Ethics

Publication Date

2010

Copyright

This work is archived and distributed under the repository's Standard Copyright and Reuse License (opens in new tab). End users may copy, store, and distribute this work without restriction. For all other uses, permission must be obtained from the copyright owners or their authorized agents.

Abstract

The authors review the issues confronting nonprofit organizations and describe the types of websites to consider by size of the organization and focus of the organization. An analysis is done on an initial population of 609 organizations. The managerial implications address possible ways to optimize the use of resources for small and larger organizations.

DOI

10.20429/amtp.2010.74

Copyright Statement / License for Reuse

Digital Commons@Georgia Southern License

Recommended Citation

McMahon, Dave and Seaman, Samuel, "Are Nonprofits Choosing the Right Type of Website" (2010). AMTP Proceedings 2010. 74.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2010/74