Document Type
Conference Proceeding
Conference Track
Marketing Education/ The Dynamic Business School
Publication Date
2010
Abstract
Marketing educators often collaborate with the business community to prepare students for the real world. Another option for doing so is via service-learning partnerships that tie nonprofit agencies to particular college courses over a period of time. This article describes how such a partnership was incorporated into a sales management course. Following a review of service learning literature, this manuscript will discuss how the partnership was developed and implemented, learning outcomes, and future considerations.
Copyright Statement / License for Reuse
Digital Commons@Georgia Southern License
Recommended Citation
Shaw, Doris M., "Service-Learning Partnerships in Marketing Education: A Case Study in a Sales Management Course" (2010). Association of Marketing Theory and Practice Proceedings 2010. 29.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2010/29
