AMTP Proceedings 2010
Document Type
Conference Proceeding
Conference Track
Social Media/ Internet/ Mobile/ Direct Marketing
Publication Date
2010
Copyright
This work is archived and distributed under the repository's Standard Copyright and Reuse License (opens in new tab). End users may copy, store, and distribute this work without restriction. For all other uses, permission must be obtained from the copyright owners or their authorized agents.
Abstract
As a new area of academic inquiry, Automated Marketing is in its adolescence but has proved to be fast developing and very innovative, mirroring the relatively early stage of the development and application of the technologies that have enabled it. This article widens the understanding of this field of study, which is important both to practice and theory, by drawing attention to two deficiencies: not much has been written on Automated Marketing as such and the little that has been written adopts a narrow technical view while overlooking the significance and impact that it has on marketing, business strategy and philosophy. The discussion analyses Automated Marketing in terms of its ingredients: people and processes; business philosophy; and the democratisation of interactions. We raise questions about its effect on competition of traditional companies and small and medium size enterprises across sectors.
DOI
10.20429/amtp.2010.48
Copyright Statement / License for Reuse
Digital Commons@Georgia Southern License
Recommended Citation
Kasabov, Edward, "Automated Marketing: a Narrow Focus on Technology or an Emerging Business Philosophy?" (2010). AMTP Proceedings 2010. 48.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2010/48
