AMTP Proceedings 2010
Document Type
Conference Proceeding
Conference Track
Marketing Research/ Demographics/ Consumer Behavior
Publication Date
2010
Copyright
This work is archived and distributed under the repository's Standard Copyright and Reuse License (opens in new tab). End users may copy, store, and distribute this work without restriction. For all other uses, permission must be obtained from the copyright owners or their authorized agents.
Abstract
Traditional transaction surveys such as service feedback cards (SFCs) are widely embraced by different service organizations to measure a service quality or to assess customer satisfaction with specific transactions. This paper pursues to apply the statistical quality control technique of -chart (X-bar) to analyze the scaled collected data of these SFCs. The proposed method establishes the control limits to what is being measured for meeting the managerial objectivity of monitoring, controlling, or improving a service performance.
DOI
10.20429/amtp.2010.64
Copyright Statement / License for Reuse
Digital Commons@Georgia Southern License
Recommended Citation
Saleh, Usama A., "Fitting X-bar Chart to the Traditional Transaction Surveys Analysis" (2010). AMTP Proceedings 2010. 64.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2010/64
