AMTP Proceedings 2010
Document Type
Conference Proceeding
Conference Track
Sales Promotion/ Retailing
Publication Date
2010
Copyright
This work is archived and distributed under the repository's Standard Copyright and Reuse License (opens in new tab). End users may copy, store, and distribute this work without restriction. For all other uses, permission must be obtained from the copyright owners or their authorized agents.
Abstract
Several larger retailers have adopted loyalty cards as a means to acquire information to better serve their customers. To participate in a loyalty card program, consumers must provide a significant amount of personal information to the retailer. How aware are consumers of the data which they are providing retailers by using loyalty cards? How aware are they of how their information is being used? The purpose of this paper is to begin to raise these issues.
DOI
10.20429/amtp.2010.47
Copyright Statement / License for Reuse
Digital Commons@Georgia Southern License
Recommended Citation
Burns, David J., "Loyalty Cards: a Review of the Research and Suggestions for Future Research" (2010). AMTP Proceedings 2010. 47.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2010/47
