Document Type
Conference Proceeding
Conference Track
Sales Promotion/ Retailing
Publication Date
2010
Abstract
As organizations have discovered that they cannot solely compete on price, product, quality, or technology, organizations have sought the use of optimum leadership models to assist with competition and survival. After examining the evolution of three contemporary leadership models: Spiritual Leadership, Primal Leadership, and Innovative Leadership, it is shown that these models offer sustenance in various ways for organizations and employees. Furthermore, because of the introduction and practice of Spiritual Leadership, Primal Leadership, and Innovative Leadership, specific implications exist for sales management as related to their sales reps and to their customers.
Copyright Statement / License for Reuse
Digital Commons@Georgia Southern License
Recommended Citation
Raineri, Ellen M., "Implications of Contemporary Leadership Models on Sales Management" (2010). Association of Marketing Theory and Practice Proceedings 2010. 41.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2010/41
About the Authors
Ellen M. Raineri, Ph.D. earned her Ph.D. in Organizations and Management from Capella University, M.B.A. in MIS from Marywood University, B.A. in English, Education, and Computer Science from Wilkes University. She is an Assistant Professor of Marketing and Entrepreneurship at Wilkes University. Research interests include sales, entrepreneurship, creativity, and management.